Search & Mobile industry news from Dec 8 – 15, 2012

Posted on | December 16, 2012 | No Comments

Here’s what you may have missed form this past week. A huge stack of industry news and information well worth reviewing gang.

YouTube Redesigned, Still a BitTorrent Site if You Dig Deep – If you visited YouTube in the past 24 hours, you proba… http://t.co/hQvV5W7o
December 08, 2012 at 04:24AM

Riak CS Lets Users Replicate Data Globally – Customers can now replicate Riak Cloud Storage (Riak CS) data across mu… http://t.co/GtbeiLiF
December 08, 2012 at 07:24AM

Social Ads, Analytics Come to Shoutlet 6.0 – Shoutlet just unleashed a host of new enhancements for its platform, wh… http://t.co/kpxy1AwL
December 08, 2012 at 10:26AM

With Instagram out of the Picture, Rumors of Twitter’s Own Photo Filtering Feature Reemerge http://t.co/i0eL5231
December 09, 2012 at 04:24AM

Yahoo Year in Review 2012: Election, iPhone 5 & Kim Kardashian http://t.co/ZJhhlVKw
December 09, 2012 at 10:24AM

Black Friday & Cyber Monday PPC: How Did Retailers Prepare? – An analysis of the holiday spending of various retaile… http://t.co/o5SIqLBH
December 10, 2012 at 06:28AM

How to Teach Yourself SEO – So, you want to learn what all those techie-types are referring to when they talk about … http://t.co/M76M5bFI
December 10, 2012 at 06:29AM

Let your customers in on your secret sauce – In a post-recession America, people are increasing interested in invest… http://t.co/xGZ9opf2
December 10, 2012 at 06:29AM

Unholy alliance to swoop in on Kodak’s IPR – Rating: Google & Apple join forces – shurley shome mishtake An Unh… http://t.co/Wi6n7LjA
December 10, 2012 at 07:28AM

In-Depth Workshops at SMX West – Super Early Bird Rates Expire Next Week http://t.co/6Y60qykd
December 10, 2012 at 07:28AM

Google Forces Raven Tools to Kill Rank Tracking Tool – Raven Internet Marketing Tools is discontinuing its popular r… http://t.co/UUtUDOwV
December 10, 2012 at 02:25PM

FTC Says Mobile Apps for Kids ‘Aren’t Making The Grade’ – A biting new report from the U.S. Federal Trade Commission… http://t.co/zzAiwOwB
December 10, 2012 at 02:26PM

On Hanukkah Google Adds Festivus Decorations But No Dreidels http://t.co/VqxPjiln
December 10, 2012 at 02:26PM

Did you know Bing Ads is giving away $5k in ad credits this month? Check out the sweepstakes: http://t.co/jiMRP8OG Happy Holidays!
December 10, 2012 at 04:01PM

Being a Super Villain Just Got Easier with Bing Snapshots – Bing have added two new categories to their ‘snapshot’ s… http://t.co/rQRmg6j2
December 10, 2012 at 04:44PM

Search On for Biggest Search Geek – Looking for early morning news and tidbits for you guys today I ran across a con… http://t.co/PLnsVmv1
December 10, 2012 at 10:24PM

ROPE: 4 Essentials for Global Integrated Digital Marketing – Integration continues to be a problem, especially acros… http://t.co/4O7UMTFl
December 11, 2012 at 04:27AM

Bing Brings People and Landmarks To Snapshot – Bing’s latest effort to get one over on Google has seen it decide to … http://t.co/ATVpbZ3C
December 11, 2012 at 04:28AM

10 .htaccess File Snippets You Should Have Handy – Posted by Tom Anthony .tomcode { font-family: Courier; color: #… http://t.co/p1XE1cet
December 11, 2012 at 04:28AM

Guest Post: Why enterprise mobility is a board level issue – by David Akka, UK md with Magic Software The cultural… http://t.co/IQVPktdm
December 11, 2012 at 04:28AM

IDC: Samsung Widens Lead Over Apple on Connected Device Sales http://t.co/oZ1pX6KX
December 11, 2012 at 04:28AM

App Lock from McAfee defends against handset loss – Rating: Muggers can’t go on spending spree with your smartphone … http://t.co/y2LmDs6v
December 11, 2012 at 10:31AM

FTC Views Mobile Apps Lacking in Child Friendliness – A report from the FTC released this month, “Mobile Apps … http://t.co/5UaOSzTX
December 11, 2012 at 10:31AM

Will 2013 Bring A Paid Link Resurgence? http://t.co/V7N99qxZ
December 11, 2012 at 10:31AM

Search Engine Land Turns Six, Celebrates With New Editor-In-Chief & Expansion Plans http://t.co/lO4YBmap
December 11, 2012 at 11:26AM

Verizon Denies Restricting Customer Access to Google Wallet – Verizon Wireless, the nation’s largest mobile operator… http://t.co/UJ0aUmxo
December 11, 2012 at 11:26AM

SEW Weekly: LinkedIn Shares B2B Social Ads Tips – Gary Fearnall, Global Marketing Director at LinkedIn, shares tips … http://t.co/oirGN4B6
December 11, 2012 at 12:27PM

T-Mobile Comeback Challenges Mobile Industry Predictions of Its Demise http://t.co/iFm7JyJB
December 11, 2012 at 12:28PM

The Marketing Main Event: Search vs. Social Media – For Internet advertisers, the main event face-off for 2012 is th… http://t.co/c2SawF90
December 11, 2012 at 01:44PM

Tapjoy Cruises Past One Billion Device Threshold – Tapjoy has one billion reasons to jump for joy. Following Septemb… http://t.co/7rI8KRVX
December 11, 2012 at 01:44PM

Google’s Authorship Fail: How Truman Capote Was Credited As A NYT Writer 28 Years After His Death http://t.co/2Ab0dLUk
December 11, 2012 at 01:44PM

12/12/12 Asteroids and Doomsday: What Are You Searching For? http://t.co/r49Aw9bg
December 11, 2012 at 02:59PM

Inside Android’s Mobile Malware Fail – Unfortunately for Android, the mobile operating system that is an apparent ma… http://t.co/VIPkwh93
December 11, 2012 at 02:59PM

Google Finally Adds Their Hanukkah Decorations To The Search Results http://t.co/VBMTomGA
December 11, 2012 at 02:59PM

Another Tool Maker Forced To Choose Between AdWords API And Scraped Data http://t.co/fw5q8i0W
December 11, 2012 at 04:05PM

Dear Santa, I’m a Search Engine, and I want…to give away $5000 in Bing Ads Credits! http://t.co/TsoxGaYP
December 11, 2012 at 05:14PM

Bing Social Sidebar Gets a Makeover – Following the new update to Snapshots, Bing cleaned up their social sidebar to… http://t.co/BXZQb1mS
December 11, 2012 at 05:30PM

Visiting Australia? Apple Maps May Kill You, Police Warn – Travelers visiting parts of Australia are being urged not… http://t.co/cgGXnFmZ
December 11, 2012 at 06:35PM

FTC: Mobile App Developers Still Failing to Protect Kids – The FTC has issued a report on software apps that critici… http://t.co/MrUbcv7O
December 11, 2012 at 08:23PM

Gangnam Style, Royal Wedding, Olympics Top Google UK 2012 Searches http://t.co/adSLzJuA
December 12, 2012 at 04:27AM

Latest WCIT 2012 News Foretells of Unfounded Fears – The 12-day World Conference on International Telecommunications… http://t.co/UgTuIqpl
December 12, 2012 at 04:28AM

Every Marketer Should Be Technical – Posted by Jamie There’s been a lot of talk of roles like growth hackers… http://t.co/GhS26Z5f
December 12, 2012 at 04:28AM

Guest Post: What responsive web design doesn’t fix – Improving mobile web access Part III by Geoff Dennis – directo… http://t.co/KbvTlaHg
December 12, 2012 at 04:28AM

Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing http://t.co/PIyiLDsZ
December 12, 2012 at 06:26AM

Using Facebook’s Custom Audience feature – Facebook recently announced their Custom Audience feature and advertisers… http://t.co/tT14WLBl
December 12, 2012 at 06:27AM

Bing Adds Social Sidebar Mod – Backyard Fence for Friendly Advice http://t.co/E503M2iU
December 12, 2012 at 06:27AM

12 Top Search Trends To Kick Off 12/12/12 Google Zeitgeist http://t.co/2TF5ISCy
December 12, 2012 at 06:27AM

Fortune 500 vs Inc 500: Who’s More Social – One of the many conversations I always hear at social media conferences,… http://t.co/Be9ddnWa
December 12, 2012 at 10:32AM

Webcollage Signs Walmart Subsidiary – More than 3,000 e-commerce sites worldwide, including Walmart, Best Buy, Sears… http://t.co/hwTCvedW
December 12, 2012 at 10:32AM

BlackBerry 10 SDK Goes for The Gold – In less than two months, Research in Motion will bring to market its new Black… http://t.co/fLCyJUEc
December 12, 2012 at 10:32AM

Selling Search to the C-Suite – by Mike Moran Image via Wikipedia Some of you have probably tried to sell yo… http://t.co/7MKeEhBQ
December 12, 2012 at 10:32AM

Google Introduces WYSIWYG Tool For Structured Data Markup http://t.co/DLsAkWGY
December 12, 2012 at 10:32AM

Time Warner Gets Into The Business of On-Demand on iOS – On Wednesday, Time Warner Cable Director of Digital Communi… http://t.co/npKOYboV
December 12, 2012 at 11:26AM

Infected Search Results Jump 80% During Holiday Season http://t.co/xSuNSlM3
December 12, 2012 at 11:26AM

SearchCap: The Day In Search, December 12, 2012 http://t.co/eX0Fm1cL
December 12, 2012 at 03:49PM

Why You Shouldn’t Ignore Long-Tail Clients (Small Business Owners) http://t.co/dkWemn5s
December 12, 2012 at 04:46PM

Desktops Get a Makeover (Of the iPad Variety) – Every once in a while software comes along that disrupts the user ex… http://t.co/GcGVbvS8
December 12, 2012 at 04:46PM

Google Experiments With New Flight Explorer Feature http://t.co/nYwbGCjX
December 12, 2012 at 06:25PM

Google Maps Is Back On The iPhone: Native iOS App Released http://t.co/MDwxKRiq
December 12, 2012 at 11:23PM

Citation Neighborhoods: How to Gain a Local Search Monopoly – An overview of major citation neighborhoods – local se… http://t.co/bU14W4S0
December 13, 2012 at 04:27AM

Facebook’s Year In Review, Especially For You – First we had Twitter, followed shortly after by Google, and now toda… http://t.co/vKTEK8Nn
December 13, 2012 at 04:28AM

Top 1 SEO Tips for 2013 – Posted by Dr. Pete If we’ve learned anything in 2012, it’s that Google isn&rs… http://t.co/j0dC7Wpx
December 13, 2012 at 04:28AM

Social PR Tips to Get Fit for 2013 Digital Marketing – Create a relationship with your audience before the sales cyc… http://t.co/ZdBeLqbu
December 13, 2012 at 06:26AM

[Infographic] 2012?s Hottest Social Sharing Trends – AddThis, the largest social infrastructure and data platform on… http://t.co/iSrAWWzh
December 13, 2012 at 06:27AM

Latest trends powering the Innovation Economy – Tony Perkins, organizer and founder of the Venture Summit Silicon Va… http://t.co/PC8LToZH
December 13, 2012 at 06:27AM

Mobile advertising revenues will reach $12.8 billion in 2013 says Informa http://t.co/l4ZGKVRx
December 13, 2012 at 07:29AM

10 SEO & Social Lessons from the Election – Presidential campaigns are massive marketing phenomena. An inevitable bi… http://t.co/fBKZEYXu
December 13, 2012 at 08:28AM

Google Announce Changes to Solve Mobile Ads “Fat Finger” Problem http://t.co/CNTGNOaV
December 14, 2012 at 12:24AM

EE extends headstart with 17 more cities added to its 4G coverage http://t.co/6bRGsclp
December 14, 2012 at 01:24AM

Back to Basics: 7 Steps for YouTube Success – YouTube can drive massive amount of traffic, help build your brand and… http://t.co/HjtlTaG5
December 14, 2012 at 02:24AM

http://t.co/mb7YuKtr Insights Report Highlights Growing Tide of Local Search http://t.co/DLKEzkWk
December 14, 2012 at 02:25AM

Locations ousts branding in rich media mobile ads, says Celtra http://t.co/YnasMN6r
December 14, 2012 at 07:28AM

Yahoo Announces Secure Search Partnership With AVG http://t.co/Ic6nGbgQ
December 14, 2012 at 07:28AM

End of Year Housekeeping for Robust SEO Campaigns – For most of us, December is the quietest time of the year in the… http://t.co/Bd6JxfSy
December 14, 2012 at 08:27AM

How to Skyrocket Your Reader Engagement Rates – Seeing the traffic to your website increase is a great thing, but wh… http://t.co/cCKrg8f0
December 14, 2012 at 08:28AM

Only 23% of Brands Are Using Online Video Advertising – A new study from Kantar Media has found that 77 percent of b… http://t.co/A6J9lYFY
December 14, 2012 at 12:25PM

Evaluating the Knowledge Graph vs. Social Graph – What’s more valuable, the vast inter-relationships of all known fa… http://t.co/DYvCZZXH
December 14, 2012 at 12:26PM

Are You Giving The Gift of Mobile Apps This Holiday Season? – Looking for the perfect gift this holiday season? Ther… http://t.co/vsdQHsWR
December 14, 2012 at 12:26PM

Reporting On Social Media Engagement http://t.co/qHk39pB6
December 14, 2012 at 12:26PM

Shame: Availability of Guns Via Search – Any constitution, law, principle, belief, or monetary reason cannot be an e… http://t.co/5BlDDbDD
December 15, 2012 at 02:23AM

Using Email and Social for Crowdfunding Success – Crowdfunding sites like CircleUp, Indiegogo and Kickstarter are a … http://t.co/NOnAnlsR
December 15, 2012 at 10:24AM

YouTube’s Biggest Overhaul Of Its Data API Yet Adds Universal Search, Efficiency, And Lets 3rd Party Tools Post To Subscribers

Category: News

Beancast bitchin ’bout marketing stuff

Posted on | December 10, 2012 | No Comments

December 9th marked another episode of the Beancast, wherein I joined a bunch of other marketing wonks to talk over the state of all things marketing.

I highly recommend folks swing by the Beancast to listen to the show.

Here’s the list of topics we discussed this time around:

Social Media Out-of-Sync With Consumers: Everybody wants to dip their toes in the social media swimming hole these days. But a Pitney Bowes survey has revealed that many of us may be swimming in the wrong places. Over and over again we find heavy invest in platforms like Twitter and Google+, while the consumers spend their time on sites like YouTube. The question posed here was are we invest too much in the wrong platforms and what are the consequences of doing this? Can an argument be made that investing in presence now is important toward building up for future audience? Is much of this survey bogus simply because it measures raw audience numbers…could brands actually be using this smartly and going where their own audience is? Clearly the use of Facebook is justified by audience numbers, but is it also a clear sign that we should be using the lower-engagement networks as mainly content generators for the Facebook mother ship and concentrate conversation about the content on our Facebook pages?

The 1200% ROI Facebook Ad: Another big social media story this week was the 1200% ROI Facebook ad. Carolyn Everson at Facebook took credit for driving a 1200% ROI on a recent ad campaign for The Samsung Galaxy S III. We were skeptical, even if the ad was effective, can we really believe that ads that usually hover around a 0.03% CTR are suddenly generating this much profit? Is this really a social win or just a plain old ad-buy win that has nothing to do with the fact that it was on Facebook? Does a claim like this help or hurt Facebook’s credibility, considering they are making this pitch to media buyers who know their math and aren’t easily fooled by hyperbole?

Will the Obama TV Strategy Work for Advertisers: The media buying world is still carefully examining the details of the US presidential election, and is fascinated by the claim that the Obama camp used more than just Nielsen data. With set-top box data and third-party data, they hyper-targeted their ads for efficiency and effectiveness. Though this kind of ad targeting has gotten a lot of a false starts along the way…is this claim now just the thing to push things over the edge? Is the claim slightly skewed by the fact that so many ads were in play at the time? Can targeted advertising be credited this much for a win when there was already so much national attention on the election? Can a product create this much attention? In general marketing, is it still better to look at raw reach numbers that Nielsen provides as the most effective means of spreading the word about something?

Luxury Buyers Buy For Themselves: An interesting stat out this week for luxury good makers. You know those ads with the big bows and the surprised loved ones getting a luxury car or hug diamond? Well over half of all buyers with household income over 500K are not in a gifting mood this holiday…they just want it for themselves. 52% say they will be buying luxury goods for themselves this holiday season. Which lead usto wonder should agencies look at changing messaging? One truth of luxury marketing is that true luxury buyers don’t want to be ostentatious, so is it better to keep marketing the “gift giving” message rather than driving to the actual behavior going on?

Ad Spending in 2013: Finally, the outlook for ads this next year is not good. Many of the holding companies are revising down their forecasts and Wall Street is watching. Now, is 2013 going to be a bleak year or is this the usual end-of-year moaning and groaning? What about the indication that digital spending and social spending are still trending up…is this enough to pull us away from any looming cliffs?

Great show!

Category: podcasts

Weekly Search & Mobile Industry News Recap – things you should read

Posted on | December 7, 2012 | No Comments

All kinds of stuff. Justin Beiber’s retweet number is staggering. Nokia’s had a busy week, as has Bing. New SEO 101 video posted to Bing Webmaster blog. Instagram killed it’s connection with Twitter and more – big list from the last 7 days.

Nokia’s job posting fuels rumours it might be planning Android phone http://t.co/1Koco1zV
December 01, 2012 at 01:23AM

6 Steps Toward Creating Great Marketing Content for Consumers http://t.co/WB8iJ2fj
December 01, 2012 at 04:25AM

TV documentary to spotlight scale of government lobbying by Huawei http://t.co/VcEFJav1
December 01, 2012 at 04:25AM

Does Your “PR” Matter When Building Links? – PR is a common acronym when we talk about link building, and you might … http://t.co/DJ16W75O
December 01, 2012 at 06:24AM

Frustrations of Becoming a Serious Twitter User – by Mike Fleming I believe one of the main reasons for Twitter… http://t.co/gP2VnDAr
December 01, 2012 at 08:24AM

Top Google Help Elves Revealed Before Christmas – Last week Google announced their Top Contributors to the Google He… http://t.co/McSnXMpW
December 02, 2012 at 06:23AM

How Can You Show Potential SEO Clients That You’re Trustworthy? http://t.co/udmtwu5q
December 02, 2012 at 10:25AM

17 Ways to Get De-indexed by Google – Imagine this: In a blink of an eye your website vanishes from Google. Trying e… http://t.co/6UGtqBIz
December 03, 2012 at 02:25AM

News Corp. Plans To End ‘The Daily’ – Not even two years have passed since News Corp. hailed the launch of its iPad-… http://t.co/iSLG4BVc
December 03, 2012 at 09:27AM

Use Progress Indicators for a Standout, Multi-Page Checkout – As you read this, consumers are filling their virtual … http://t.co/8yUG1TzF
December 03, 2012 at 01:27PM

November 2012: Best of Search Engine Journal – Like any organization, Search Engine Journal’s value is reflect… http://t.co/H4ANh32h
December 03, 2012 at 04:34PM

Xmas 2012 will be biggest ever for m-commerce says BuzzCity – Rating: 50 per cent + will buy Xmas gifts via mobile … http://t.co/S9iFlzQf
December 03, 2012 at 07:24PM

Google Opposes Regulation Free and Open Web Campaign – A highly publicized UN conference on the future of the intern… http://t.co/2hoJcbyd
December 04, 2012 at 12:24AM

Monitise bounces back as £100m fund raising strategy becomes clearer http://t.co/DoYsiMA8
December 04, 2012 at 01:24AM

95% of Tech Consumers Use Social Media [Study] – New study from IDG Research Services has found that 95 percent of c… http://t.co/iZVHKgSO
December 04, 2012 at 02:24AM

[Infographic] What’s the Real Value of That Email Newsletter? http://t.co/YQ5QFnLb
December 04, 2012 at 04:28AM

The Red Carpet Economy – Posted by gfiorelli1 I was not always a web marketer. I spent almost 15 years of my pr… http://t.co/776tZkr3
December 04, 2012 at 04:28AM

Guest Post: Improving mobile web access – Responsive Web Design http://t.co/2PrK1oIl
December 04, 2012 at 04:28AM

Microsoft Launches Bing Ads Sweepstakes & Funny Internet Explorer Video http://t.co/B9cKbzD8
December 04, 2012 at 04:36AM

Nokia offloads Finnish HQ as economic noose tightens – Struggling Finnish phone maker is selling off its head office… http://t.co/WsQEi0iW
December 04, 2012 at 07:27AM

Generation Y Influence Peaking According to Edelman Study – The results of a study conducted by Edelman, the world&#… http://t.co/DCkofszP
December 04, 2012 at 12:28PM

Verizon Video Getting Replaced – News surfaced Tuesday that Verizon Wireless is shuttering its Verizon Video service… http://t.co/B9kteyaW
December 04, 2012 at 12:28PM

Identifying Bad Links (And What You Should Do About It Right Now) http://t.co/ZBwScx3U
December 04, 2012 at 01:27PM

Registration Opens for 2013 ETA Annual Meeting and Expo – On Tuesday, The Electronic Transactions Association the t… http://t.co/81cu8zVR
December 04, 2012 at 01:27PM

Boy seriously burned after BlackBerry Curve ‘spontaneously combusts’ http://t.co/jX3PRtKb
December 05, 2012 at 01:24AM

5 Remarketing Tips to Maximize Your Holiday SEM – As the holidays approach, people will almost certainly make severa… http://t.co/R76zecdR
December 05, 2012 at 06:26AM

9 social media predictions & business recommendations for 2013 http://t.co/VJ7nwsoC
December 05, 2012 at 06:27AM

KickVox Takes Aim At “10 Blue Links” With New Visual Mobile Search App http://t.co/eFF5gQp7
December 05, 2012 at 06:27AM

GlobalCharge uses MACH for direct operator billing In Germany http://t.co/2zMdTFoA
December 05, 2012 at 07:29AM

Google’s Local Knowledge Graph Carousel Finds Its Way On Tablets http://t.co/toIIejHv
December 05, 2012 at 07:29AM

Advanced Search Operator Tactics – A better understanding of advanced search commands, will make you more resourcefu… http://t.co/vxpr7xzs
December 05, 2012 at 08:28AM

Fellow SEO Providers – We Can’t Help Every SEO Prospect! – As someone who has built an SEO business from the ground … http://t.co/IKUOPB7b
December 05, 2012 at 08:29AM

Just Testing: Google Searchers May See Up To A Dozen Experiments http://t.co/zrWon0qe
December 05, 2012 at 08:29AM

The 25 Best WordPress Plugins Ever – The year is coming to a close, and if 2012 has taught us anything, it’s t… http://t.co/M2nXur5q
December 05, 2012 at 01:27PM

Amazon Touts Kindle FreeTime Unlimited for Greater Family Entertainment http://t.co/8xVJUgvZ
December 05, 2012 at 01:27PM

Live from SMX – Live from the Search Marketing Expo (SMX), SEJ brings you the real time SMX Social Media Marketing t… http://t.co/bwarqGtL
December 05, 2012 at 04:35PM

7 Key Ways to Optimize Facebook Fan Page SEO (along with Mozinar Q&A) http://t.co/oiSCUW7G
December 05, 2012 at 04:35PM

How to Build a Vending Machine for Customers or Leads (Part 2) http://t.co/bpp6jEhl
December 05, 2012 at 04:35PM

SEOs: Will You Negotiate a Salary Increase in 2013? – Conductor, released an infographic that illustrated SEO role s… http://t.co/CBY4svuG
December 05, 2012 at 04:50PM

Chancellor counts on 4G chickens to reduce nation’s deficit – Credit agencies are circling again over Britain follow… http://t.co/3vBvtYKK
December 06, 2012 at 01:24AM

‘The Big Change’ That’s Reshaping Modern Link Building – Almost everyone who is on the web today has the ability to … http://t.co/fHsHBj94
December 06, 2012 at 02:24AM

Instagram and Twitter: The New Social Media Frenemies – Once, Twitter and Instagram were good pals, but the fairy ta… http://t.co/c8HLEoDx
December 06, 2012 at 04:28AM

Justin Bieber Gets 32K Retweets Per Tweet – Can You Beat That? http://t.co/PoX914QN
December 06, 2012 at 04:28AM

How To Take Control Over PLA’s & Product Search http://t.co/ef3XYxJa
December 06, 2012 at 07:27AM

Ogone adds missing jigsaw piece to ekmPowershop’s m-commerce solutions http://t.co/pGYg0Tdl
December 06, 2012 at 07:27AM

SEO Audits & the Web Developer Plugin: 12 Helpful Features for the Technical SEO http://t.co/hEyLX4HT
December 06, 2012 at 08:26AM

3 Tips for Email Gold – Small businesses often question how they can use email marketing to grow their business. The… http://t.co/N0dRmP1O
December 06, 2012 at 10:30AM

Intel hooks up with ITV & Shazam for interactive ad – Rating: Get ready to Shazamduring X Factor final Here in Blig… http://t.co/PXapQnrH
December 06, 2012 at 10:30AM

Nokia Partners With Xyo To Power “Replacement App” Search For Windows Phones http://t.co/s2sFzf5K
December 06, 2012 at 11:26AM

Amazon Rolls Out New A/B Testing Capability for App Devs – Capping a long week of big initiatives and announces by t… http://t.co/E2Tc3Tww
December 06, 2012 at 11:26AM

Learn about Web Crawling & Indexing. Join our Bing WMT Webinar on Dec. 11th @ 12PM EST for “Crawling Basics”: http://t.co/YZ9uDUJ3
December 06, 2012 at 11:34AM

Google+ Adds Community Pages and Snapseed Vs Facebook and Instagram http://t.co/D5SpFXtU
December 06, 2012 at 12:27PM

T-Mobile Confirms Partnership with Apple – There’s major breaking news in mobile today. T-mobile is officially joini… http://t.co/m63pvlgR
December 06, 2012 at 12:27PM

Five Fantastic Web Font Services – The evolution of the Internet has taught developers that the key to creating a su… http://t.co/uBkB4KE5
December 06, 2012 at 01:26PM

Tim Cooks Pledges Fix for Apple’s Botched Maps – Let’s face it. Most Apple fans will readily admit that the Cupertin… http://t.co/IdXF6juo
December 06, 2012 at 01:26PM

Instagram Kills Twitter Photo Integration – It’s official. Instagram has voluntarily ended its Twitter photo integra… http://t.co/b1sl9SOX
December 06, 2012 at 02:26PM

Tim Cook Drops Major Hints About Apple in New NBC Interview – A new interview with NBC News is giving the world a di… http://t.co/IlqoaKas
December 06, 2012 at 03:25PM

SearchCap: The Day In Search, December 6, 2012 http://t.co/0HO4nCgb
December 06, 2012 at 03:25PM

So, You Want to Know About Foreign Language SEO? Mozinar Q&A http://t.co/XCBrKLze
December 06, 2012 at 04:34PM

Google Making Mobile More Friendly for Travelers – Traveling over the holidays can be hectic. But Google is doing it… http://t.co/0D93mClt
December 06, 2012 at 04:34PM

Apple’s Big Mac Plans Coming to U.S. – With Apple confirming plans to begin building Mac computers in the United Sta… http://t.co/NT7qGxCD
December 07, 2012 at 02:24AM

3 Holiday PPC Tips for Ecommerce Advertisers With Thousands of Products http://t.co/MCxCYKhw
December 07, 2012 at 06:26AM

Google Person Finder Helps Trace 2012 Miyagi Coast Earthquake Victims http://t.co/ESbXsE3t
December 07, 2012 at 06:27AM

Bing Shopping As A Poster Child For Consumer Confusion About Ads http://t.co/7D2P3yyF
December 07, 2012 at 06:27AM

Jumio’s payment technology used by mobile startups – Rating: Built into forthcoming Drinksquare app Payment technol… http://t.co/NTXJowN4
December 07, 2012 at 07:28AM

iAcquire Cook Up Some Tasty Link Building Recipes – iAcquire has started a series called “12 Days of Linkmas”. It is… http://t.co/4W4danpA
December 07, 2012 at 12:25PM

What No One Wants to Tell You About Email Marketing – Do you get the impression that people hate email marketing? If… http://t.co/U1Auw1xr
December 07, 2012 at 12:26PM

Are You Spending Enough Time and Money on Mobile, Social? – For business owners, entrepreneurs, and mobile developer… http://t.co/cLX3vAlZ
December 07, 2012 at 12:26PM

Bing Webmaster Tools SEO 101 Webinar Video and reminder – Last week we started our series of Bing Webmaster Tools We… http://t.co/1AaRRheq
December 07, 2012 at 04:33PM

How I Would Do SEO for Rap Genius – Posted by tomharariThis post was originally in YouMoz, and was promoted to the m… http://t.co/z4V7g3d6
December 07, 2012 at 04:34PM

Which Mobile Customers Should Mobile Marketers Target? – It sounds like a thought-provoking question that should cul… http://t.co/ikhJqvZZ

Category: News

Interviewed by John Phillippe at zsalvo.tv around seo and social media

Posted on | September 19, 2011 | No Comments

: English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

<<FYI: It appears the site where this interview appeared is now offline. Sorry gang.>>

I spent some time a couple weeks back with John Phillippe from www.zsalvo.tv. We had a wide ranging conversation touching on search optimization, social media and conversion optimization. John is simply a great guy, and it was a pleasure to talk with someone who understands the depth and nuance needed to run a successful online business today.

The interview can be viewed in it’s two parts, starting here:

Part 1
Part 2 requires you register with the site, which is free.

Our conversation covered what’s important in each area mentioned above, offering up actionable insights that many businesses can apply today. It was a great session as John had the questiosn ready to go and knows the material well. Big thanks to John for the opportunity to chat and share some insights with folks.

Category: Interview, Social Media

Talkin’ ’bout SMX East, startups and crazy cool medallions…

Posted on | September 16, 2011 | No Comments

The Saturday Night Live title card as featured...

Image via Wikipedia

Well, to be honest, there will be no talk of crazy cool medallions. I’ll leave that to the SNL guys and the Barry Gibb Talk Show.

Spent the week in New York City at SMX East and cruising around town meeting with startups. Had a blast. Sheraton Towers is a bit less-than-expected, but so goes hotels in the Big Apple.

SMX East was fantastic. Saw lots of old friends, met loads of new folks and managed to help a few people solve some problems. I spoke on two panels and gave a theatre presentation, in which I managed to transpose some numbers. Thankfully my short deck had them correct and I managed a quick back-track. Other than the people watching and those standing nearby, I don’t think anyone noticed.

The “Making webmaster data actionable” session seemed to go well, and I saw a bunch of positive Tweets afterwords. Yesterday’s “Ask The Engines” session was a hoot! Great panel with Rich from Blekko and Tiffany from Google…and Danny Sullivan moderating. Managed to sneak in one solid zinger with Danny so I’m hoping he let’s me come to the next show…LOL

As for the startups, well, I met with businesses at three incubators around NYC, and zipped to Boston late yesterday for two more events in Beantown. Loving the finished tunnels and the venue was super handy to the airport. I have literally never left an office meeting and 10 minutes later been at the airport – cool.

Want to know the meaning of dedicated?

That would be the gent who had questions for me today, and when we ran out of time, he simply asked if he could drive over to the airport with us to use that time for his questions. He was very polite and a great guy, so we were happy to have him along.

One key thing I was reminded of this week when meeting with the startups was that the focus of most people running businesses is not on online marketing. They gravitate to social media marketing, but SEO et al remains something they want to think about later. And that’s not really an option as investors will want to see well-rounded marketing plans that cover paid search, social, seo and more. By skipping these critical online marketing tactics, it can make the investor wonder and question their desire to invest. Stil, it’s a new space for these budding entreprenuers and I know with a bit of time and effort, they’ll get the bases covered.

Mostly though I encountered smart folks, solving unique problems in inventive ways. They are game to dig in and do the work, not afraid of late nights and believe in their vision. Just the attitude that breeds success. They are also all very smart folks, so if this idea doesn’t pan out, they’re ideally equipped to tackle the next one and make it a winner.

BTW – pizza on the East Coast IS better than on the West Coast. Save the hate mail. I’m right. If you’ve ever had one of each, you know.

Cannot wait for this plane to land so I can get home. Inflight wifi is pretty handy, but nothing beats your home network!