Search Engine Optimization and Online Marketing Help

www.theonlinemarketingguy.com by Duane Forrester

When PPC makes sense

In the past, I used to manage about $30,000 per month in pay per click (PPC) ad campaigns each month.Traffic was HUGE! Our average cost per click (CPC) was right around $0.12 per click – easily justifiable…or so I thought back then.Today, I view PPC as a tool for driving sales, not traffic. The bottom [...]

Ranking well, or developing traffic – what’s more important?

Now, right off the bat I’d forgive you if you said “Well, ranking well gets you traffic!”. While this is very technically true, tell me when the last time was you set out to rank # 1 for a phase, did it and saw huge amounts of traffic? I mean, “blow your mind” traffic – [...]

Learning SEO skills

Every day I help a dozen or so people learn how to optimize their website for search results. Other days, I help folks understand how to build effective online advertising campaigns. Regardless of their needs, folks usually start at a baseline and seek to learn more in response to a need. They want to make [...]

Online Contests – the legalese

Contests can be a great way to generate interest in your site or product. They create buzz and get folks talking. A good contest can take a site or product from obscurity to fame in only a few weeks. But is it legal? Well, every state and country has it’s own rules on what’s legal [...]