The Online Marketing Guy

Well, it’s been killing me to post about this, but the press releases are floating around, so here goes:

Most folks know I’m active with SEMPO as Co-Chair for the in-House SEM committee. I recently (back in December) decided to run for a seat on the Board of Directors, too.

I figure if the organization is good enough for some of my time, it’s good enough for more of my time…LOL Seriously, I believe the work they do and direction SEMPO is headed in, so it made sense to me to step up and help out some more.

I can now officially report that I’ve won a seat on the Board of Directors with SEMPO for the 2007/2008 season.

For those who don’t know, this is strictly voluntary. We don’t get paid for this involvement, nor do we even get our membership dues waived. I pay my way just like every other member.

Also, this involvement requires certain attendance levels. I have to attended, face to face, at least 2 Board meetings this year. …and before you scoff and say “your company will cover it”, I’ll remind you that I personally don’t run an active consultancy (that is, I have no immediate clients), and my actual day job is as an in-house SEM for a sports media company, so they get nothing directly from me being involved. This means they don’t cover my expenses to travel to these meetings. I might get lucky if I’m goign to an SES show and the meeting happens at the same time, but other than that, it’s all me.

I believe in it, so I support it.

Now, naturally, my first task as a member of the SEMPO BoD will be to take over the world. After that, we’ll see what I feel like…

Big thanks to those who voted for me and to the rest of the elected members.

Duane

Tags: Industry News, SEMPO by searchgeek
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I see this topic run in cycles. It comes and goes, grows and shrinks.

The constant remains, however, that there is a steady stream of folks who are new to search marketing and think they can make some money.

Whether they’ve read a book, taken a course online or purchased some software *shudder*, these folks all think they have what it takes to make a living as a search marketer. They feel they know enough to gain clients and deliver results, thus building a small company of their own and ensuring their own success.

In the forums I see, pretty much every day, folks posting up saying basically the same thing:

“I have a client who wants to do such-and-such. How will this affect their rankings and what should I do for them?”

Man, where to start? Let’s look at twenty reasons why you shouldn’t take clients:

1 - you think using software makes you a pro SEO
2 - canonicalization - you think this has something to do with a bra Madonna wears
3 - you think it’s reasonable to guarantee rankings to your clients
4 - you smile every time you get an e-mail saying yes to your link exchange request
5 - you scour the forums looking for the “one thing” that makes a difference
6 - you think it’s OK to use a yahoo, hotmail or gmail e-mail address for your business
7 - you’re looking for the top 100 directories to submit to
8 - you think it’s OK to learn the ropes while a client pays you for results
9 - you think it helps to submit sites to the engines
10 - you think quantity of links beats quality of links
11 - you think Page Rank is an actual metric
12 - you are keen to prove results by showing a client where they rank on a 5 word phrase
13 - you think analytics is a fancy way of saying “hit counter”
14 - you think submitting articles is the Holy Grail of link building
15 - you think “doctype” refers to a dentist or surgeon
16 - you think keyword research can be done once, in under 10 minutes
17 - you think “long tail” refers to a breed at Westminster
18 - you hear the word “supplemental” and think “income” or “health insurance”
19 - you think ranking # 1 on MSN means the campaign was successful
20 - you think the client’s new site will rank well in a couple of weeks - and tell them this

Now, I fully support folks asking the more detailed questions - heck, everyone needs a hand at some point with something. But there are so many basic things to consider on behalf of your client, that you need a solid baseline understanding of things, or you’re risking the clients future.

Taking a client, and their money, then setting about learning how to do the work needed to hold up your end of the contract, well that’s just wrong.

It’s a big part of why this industry faces some of the perceptional challenges it does.

The bottom line is this:

If you’re still on the learning curve, or looking for answers to the basics, DON’T take clients. If you do, there’s a high degree of probability that client will not only lose their money, but that their website will suffer negatively from your incompetent approach. An aggressive client might see this as fraud…

As for those searching for help…well, it’s pretty simple. Do your homework.

Don’t just take the first company that you get on the phone. Review their website yourself. Does it look professional? Chances are it does, so your next step is to request references - actual human beings at other companies you can phone and speak to. then make the calls and ask the questions about the search firm you’re considering.

Stop by some of the known posting forums on the topic and ask users there if they’ve heard of the company or can offer any ideas on what to look for. (www.searchengineforums.com and www.smallbusinessbrief.com are very helpful groups)

In the end, the best way to stop unqualified people from ripping off unsuspecting clients is to educate the clients.

There will always be some guy in India who purchased the latest SEO software app who thinks he can make a killing. Trying to shut him down is pointless.

Educating people on how to determine a real SEO from a scam artist or someone with a “learner’s permit”, well, that’s a whole lot easier - they have something to protect - their investment & business, so they’ll listen to sound advice.

Tags: Reality Check, Learn SEO, SEO For Profit by searchgeek
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OK, maybe I’m the last person on the planet to notice all this, but when the realization hit me this morning, I was sickened.

I have a routine each morning where I hit a number of search and online marketing forums and try to answer questions for folks. Admirable? Sure. But really, I do get soemthing from this to, you know, so I’m not an altruistic saint here. Like everyone, there’s something in this for me, and I’m after it. Now, that obvious admission out of the way, here’s what I’ve been seeing…

The main sites I hit every day are:

Small Business Forum (SBF)
Search Engine Watch Forum (SEW)
ihelpyou Best Practices Forum (IHY)
Search Engine Forum (SEF)

I actually moderate at SEF, but regardless of the site, I try to answer a few questions each day.

Now, each has it’s own flavor…

SBF is a broad-focused place where everything is on tap. From getting an idea for what type of business to run to how to get insurance for your business is discussed. There are plenty of marketing questions, which is what attracts me. The folks are open and quick to welcome new folks. There’s also, clearly, a broad knowledge base at work in answering questions. I recently starting posting here and was so warmly welcomed I damn near had a tear in my eye. It’s not every day that you go to a new place to learn folks know who you are and are happy to see you.

SEW seems to have seen a drop off in traffic lately. I have absolutely no stats to back this up, just gut instinct based on frequency of posts across the numerous sections and the length of time between replies in threads. That said, SEW is still a great resource frequented by many on the industry side of things. I have noticed an apparent increase in self promotional type posts and link drops - certainly nothing disastrous, IMO, but something that’s occurred to me none-the-less. I’ll stress, though, that other than my own opinion here, I’m not basing this statement on anything solid like actual stats, etc. I’m not a mod at SEW, after all… I do still hold SEW as a solid industry resource - good articles (I write for them, yes) on relevant topics.

ihelpyou has been a recent addition to my list of daily haunts. Fresh off my smiles & love at SBF, I figured I’d cruise over to IHY and pitch in a bit. They are all about white hat, and so am I, so this was a perfect fit, I figured. We had a rocky start, to say the least…

My first recent post (I’ve been a member for a while, just not a frequent poster) was a request for ideas on marketing a project I was working on here at work. Within minutes the post was removed. When I asked what happened to the post in another thread, it too was removed. One of the mods PM’d me to suggest maybe the reason why it was removed was because it seemed to promote gambling. Hmmm, I asked for ideas on marketing a free sports contest (pick 25 winners in a row and win a prize) and was labeled…not a good start, but I figured, whatever, each forum has it’s limits.

I then asked if I’d over stepped the lines - no answer.

Figuring I was digging a hole, I decided to start fresh - I went to intro myself in the Intro section.

I stated that I post regularly elsewhere, that I mod elsewhere and that I’m all about white hat practices. I was immediately called on where I modded at and the notion of me being white hat was subtly called into question - nothing overt, just probing as the poster said, basically, “other than IHY and SEF they weren’t aware of any other truly white hat forums…” I then mentioned I was a mod at SEF.

Seems this was my “test” as after all that, things have been fine. My original post was put live again and I’ve had some great ideas from it (thanks folks. ) IHY is a useful place, just mind your manners and be careful what you say - you may well be called on it. They take white hat seriously and don’t take kindly to folks offering advice that might lead people astray. Some other recent discussions I’ve had there have been great, helpful and eye-opening.

SEF has always been my first home for search marketing info and advice. It’s where I learned the basics years ago, and where I mod to help out now. There’s a zero tolerance policy on link dropping and self promotion that serves to keep the forums pretty much spam free. It also seems to be one of the busier forums in this space (I know, I know, that’s totally biased since I mod there, but I see no traffic stats from any of the forums I post at, so really, it’s open to perception, and mine is that SEF is quite busy compared to others…)

Now, what really rotted me this morning was a thread I stumbled across at IHY.

Basically the mods were discussing how poorly the HighRankings forum handled posts that differed from their own opinion and how some of the responses by the HR folks were potentially inaccurate.

I don’t frequent the HighRanking forums, but I have met Jill Whalen numerous time at the SES shows - she never struck me as unreasonable, but hey, what do I know…

The IHY folks also made mention of how SEW has become a haven for link droppers and spammers. Now, in fairness, I can’t really tell if this is the poster’s opinion or if he’s simply mentioning he saw this opinion posted elsewhere…

Now, lest you think I’m picking on the IHY crew, I’m not - they’ve just provided me with the most recent, obvious example of a big problem this industry has:

We love to rip at each other and we come off looking like kids in a sandbox as a result.

I mean what’s the issue? Just do the best you can, where you can. If folks want to go down the dark path, the wrong road, etc., then let them - no need for extended commentary on it. Having your own forum should not mean you have a space to bash others freely (express your opinions, yes, but this topic has spanned 12 pages to date…). By doing so, there’s as big a statement about yourself being made as that being made about others.

Now, I realize the folks at IHY probably won’t like me much after this posting, but the bottom line remains - if non-productive posts like the one I read this morning keep going (it was 12 pages for crying out loud), it helps no one and hurts everyone.

Sure, I sound like a Mom saying “Play nice!”…but maybe that’s needed every now and then…

Tags: Search Engine Forums, ihelpyou Forums, Search Engine Watch, Small Business Forums, Industry News by searchgeek
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Publisher Control Panel provides tool to improve search engine intelligence and deepen relationship with online communities

VIENNA, Va., Feb. 20 /PRNewswire-FirstCall/ — Convera Corporation (NASDAQ:CNVR) , http://www.convera.com/, a leading provider of search technologies for publishers, today launched the beta phase of Convera Publisher Control Panel. The new service enables print and online publishers to add, manage and refine vertical search capabilities so they can develop search-based revenues for their Web sites. Convera Publisher Control Panel is available for customers of Convera’s hosted vertical search service that provides a customized search engine for content publishers serving professional markets.

As publishers expand their brands online, they are faced with several critical challenges. They must create and maintain loyal online communities, deliver a highly qualified audience to advertisers and provide access to industry relevant information, including their own content and highly relevant open source information on the Web.

With the Convera Publisher Control Panel, publishers can directly manage and improve the search experience for their professional communities and leverage vertical search as a critical hub to develop online communities and build advertising relationships. The solution’s features include:

— Whitelist management: Creating an exhaustive whitelist of relevant
search destinations from open source and user generated content is
essential to providing professionals with the content they seek. With
Convera Publisher Control Panel, publishers can apply their industry
and editorial expertise to define a list of relevant sites to improve
the relevancy of search results. Convera also provides publishers with
appropriate whitelists based on exhaustive industry specific
taxonomies.

— Indexing proprietary content: Publishers can manage the indexing of
their own content and provide highly refined search access to it.

— Relevancy tools: Publishers can rank Web sites to refine the relevancy
of search results and determine the depth and frequency at which
specific Web sites can be crawled.

— Measurement reports: Through crawl and traffic reports, publishers can
continually monitor the relevance of specific Web content and refine
search capabilities based on actual search usage.

Coming features will offer publishers the ability to easily manage site advertising; the capability to boost the ranking of the content based on time, popularity, authority and the relevance of individual sites; site and search analytics tools; and the capability to customize the look and feel of the user interface to best fit the needs of the online communities they serve.

“Publishers understand the complexities of their industry and the unique needs of those they serve,” said Patrick Condo, Convera’s chief executive officer. “With our Publisher Control Panel, they can apply their rich industry experience to improve the search experience for their online communities and heighten advertising relevancy. We’re giving publishers the control they need to remain leaders of the professional communities they serve.”

Convera Publishing Control Panel is a feature of the company’s vertical search service for publishers. Through the service, Convera develops vertical search solutions that cover an unlimited number of professions and industries. The hosted service provides publishers with control of advertising relationships and editorial oversight. Based on a low risk, hosted service model, vertical search implementations can be up and running in weeks.

Tags: Vertical Search, Publisher Support Tools by searchgeek
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Answers.com’s Community-Based Q&A Site Supplements Reference Library of Four Million Topics

NEW YORK, February 20/PRNewswire-FirstCall/ — Answers Corporation (NASDAQ: ANSW), creator of Answers.com(TM), has completed the first stage of integrating content from its latest acquisition, community-based WikiAnswers(TM) (formerly FAQ Farm(TM)), supplementing its already substantial and growing collection of reference content.

Distinct from other community Question & Answer (Q&A) sites, where answers are voted on but not improved, the content on WikiAnswers is an ongoing collaboration of shared knowledge, using the “wiki” methodology best known for its use on Wikipedia: The quality and coverage of answers is upgraded and improved over time by the community, under the direction of category supervisors. The result is a permanent, multidisciplinary, high-quality archive for people who have similar questions or interests.

“On other Q&A sites, similar questions get asked over and over again, and the answers can’t be improved upon when they contain mistakes,” says WikiAnswers founder, Chris Whitten, now Answers.com’s Director of WikiAnswers. “On WikiAnswers, however, we merge duplicate questions together and then grow them with collaboration, so that good answers become great answers over time.”

Answers.com currently offers its visitors free access to comprehensive content on four million topics, drawn from over 120 trusted encyclopedias, dictionaries, thesauruses and other sources. On Answers.com, for example, someone interested in personal finance might want to look up a topic like FICO scores (http://www.answers.com/topic/credit-score). But what if you’re specifically seeking information on how to repair your credit history? Just pose the question to the community and you’ll either receive an existing answer or your question will go into the list of unanswered questions to which the community will respond. In fact, thus far there have been 27 improvements made to the “How do you repair bad credit?” WikiAnswer (found at http://wiki.answers.com/Q/How_do_you_repair_bad_credit).

WikiAnswers can be accessed directly at http://wiki.answers.com, where visitors can submit questions, offer answers or peruse existing answers. In addition, over 200,000 of the higher-quality answers have now become part of the Answers.com content library; they can be accessed directly at www.answers.com by posing a question.

“The integration of WikiAnswers is the next stage in our mission to become the leading online answer provider, whether answers come from our existing library of licensed, branded, attributable reference titles; from the Web; or now from a community of experts or interested participants,” explained Bob Rosenschein, CEO of Answers.com.

While the integrity of information on any community-based site is subject to scrutiny, Whitten explains that, as a whole, the community of editors on WikiAnswers is a group of professionals, enthusiasts and helpful citizens that want to see the dissemination of accurate facts on their pet topics. “Over time, the mistakes, fluff and duplicate information that you find on other Q&A sites is eliminated and you are left with the best answer possible from individuals who care enough to take the time,” adds Whitten. “As WikiAnswers grows alongside Answers.com, we expect to break new ground in establishing exciting new paradigms in information communication. Technology and traditional content sources can provide fast and reliable answers, but people will always need the help of other people.”

Tags: WikiAnswers by searchgeek
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Can a Simple Low Cost Press Release Help Your Search Engine Optimization and Marketing Strategy?

NEW YORK, Feb 20 /PRNewswire/ — 24-7 Press Release has taken a first place ribbon by topping the list on www.topseos.com’s list of top five news release companies. This ranking puts 24-7 Press Release ahead of other major branded industry competitors. Top SEOs is a renowned search engine marketing company that tracks the success of companies in achieving traffic and attention.

“We started out as a bit of a David against a Goliath, a small Internet based company,” said 24-7 Press Release Business Development Advisor Michael Iwasaki, “But in our case David has grown to be a bit of a giant himself through a very successful business plan and direct customer service.”

24-7 Press Release Newswire, (www.24-7pressrelease.com) not only provides affordable, effective press release distribution services, with tracking, for those looking to enhance their online visibility, however the company also acts as a news syndicate, providing free dynamic news headlines from nearly 200 categories of news to any website owner free of charge either through XML or plug and play code. They have risen to become one of the top 25,000 sites on Alexa for traffic and serve over 2 million headline impressions daily. 24-7 Press Release has set a high standard of customer service and has outpaced the competition by making sure customers have a quick response that is specific to their needs.

With so many companies competing within the worldwide web for market share the ability to get out a timely and well circulated press release has become critical. 24-7 Press Release has taken on this space by storm and has quickly risen to become the favorite press release distributor of many large established companies as well as relatively new start-ups. Simply typing in “press release distribution” and seeing 24-7PressRelease.com at #1 at google.com demonstrates they really understand the SEO and marketing industry.

“I am delighted at the success that 24-7 Press Release has achieved,” said Tugboat Enterprises Ltd CEO Judi Tyabji Wilson, www.tugboatenterprieses.com . “We use their services exclusively for our software promotion. For example 24-7 circulated the TUCOWS five-star rating for our award winning Selkie Data Rescue product. We find their services to be fantastic.”

Fort Worth businessperson Ron Sturgeon says, “We started using 24-7PressRelease.com along with two other wire services we had been using for years to help distribute press releases. As we launched a new business, DFW Elite Auto Rental.com (http://www.dfweliteautorental.com/), we had the opportunity to compare exactly how the three services worked to help lift us out of Google’s sandbox(http://www.seomoz.org/article/sandbox-march-filter), also defined by Wikipedia’s listing for “sandbox” (http://en.wikipedia.org/wiki/Sandbox_Effect), and build valid and valuable links. The difference between the services was stunning.”

“We got literally hundred of links from the releases on 24-7PressRelease.com. And virtually none for the other two services. We’re sold on the value of 24/7’s service for spreading the word and for building solid rankings in the search engines. Because 90% of our business comes from the Internet, we love what they have done to help us build traffic and improve our rankings for the keywords our customers use to find us. Our business — renting Ferraris, Lamborghinis, outrageous mega pick-ups, classics, and even armored cars — has grown steadily ever since we started using 24/7.”

“As a businessperson, I believe strongly in tracking every marketing dollar we spend. I’m so much of a fanatic about it that INC magazine once wrote an article about how I measured ROI for every advertising dollar invested. We measure results carefully, and 24/7 has produced results that have measurably improved our business.”

24-7PressRelease.com is an affordable effective press release distribution service providing an excellent service for those looking to enhance their online visibility.

This press release was issued through 24-7PressRelease.com. For further information, visit http://www.24-7pressrelease.com/ .

Tags: Press Releases by searchgeek
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Some of you may know that I post at various forums under the handle SportsGuy (or sportsguy). I moderate at www.searchengineforums.com, I help out at the small business forums at www.searchengineguide.com and I try to help as often as possible over at www.ihelpyou.com and www.searchenginewatch.com.

In fact, I recently signed a contract with SEW to write some articles for them on in-house SEM and how to build the team effectively.

Now, only a few folks know that I’ve been pursuing a book deal for the past year or so.

It all began when, in a moment of venting that I’m sure all mods have, I made a comment in the staff area at SEF. I said, “I should just write a book on the basics of optimizing and monetizing a website for everyone.” Common questions were getting me down.

Another staffer said, “Why not?”

After some soul searching and some of the best advice I’ve ever received, (Anyone can write an e-book, but to land a book deal means you actually know your stuff.) I decided to contact a book agent.

If you’ve never tried to get a book deal before, it’s a daunting task.

First you pitch the book agent, usually via an online form and by answering specific questions. It’s pretty in depth but helps them weed out the good from the bad. Even choosing an agent is a tough task. I went with a recommendation from a friend and I’m glad I did.

The book agent contacted me back in November of 2005 saying she liked my idea and wanted to pitch it to some publishers.

Fast forward to today and the project is a go. I got the offer last night (advances, it turns out, are NOT urban legends!). The project has evolved a lot since I started it. The initial focus of the book has changed slightly, I have a co-author on-board who’s already a published author, we haggled on the name a bit with the publisher, etc.

But now, McGraw Hill/Osborne has sent us an offer. The final draft is due by June 1st, 2007 and they even suggested how many pages the book should be…LOL

So, this all means that by September-ish I should have a book on store shelves. Very cool.

The focus of the book is building blogs and monetizing them. Since I’ve done it, I figured I’d talk about it.

So, there we go - I have a book deal. Very freakin’ cool, IMO!

Huge thanks go out to those who started me thinking of this project and the those who got my head straight on whether to even pursue it.

Tags: Blogs, Blog Books, Book Deal by searchgeek
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Well, there we go. Released from SEMPO after it’s big survey, here are some interesting stuff.

Advertisers in North America laid out close to 10 billion dollars on search engine marketing in 2006, a year that saw a 62 percent spend increase versus 2005, according to an annual survey conducted by the Search Engine Marketing Professional Organization (SEMPO).

Read more in the following article.

Tags: Search Engine News by searchgeek
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Excellent news for everyone involved.

Seems the Pork Board has issued an apology to Jen on how they originally approached her.

They’ve both agreed on a new slogan for her t-shirts “breast: the original white milk” and, this point blew me away, the staff and Exec of the national Pork Board have reached into their own pockets to personally drive a fund raiser to support a local breast milk bank in Jen’s area.

It’s not the cause that’s amazing here - the actual employees of the Pork Board we so upset by the perception being leveled against them, they decided to step up personally and do something to change it.

At this point, I can’t say enough good about how well this turned out.

As Jen has requested, take a moment to contact the Pork Board and offer up some positive feedback on their latest efforts.

They were only doing what they thought best to protect a trademark - no harm there. That was never the issue for Jen anyway, as she covers at her blog…

Tags: Campaigns by searchgeek
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Cyriac Roeding Named Executive Vice President of the New Division

NEW YORK, Feb. 7 /PRNewswire/ — CBS Corporation (NYSE:CBS) (NYSE:and) (NYSE:CBS.A) has created CBS Mobile, a new platform within CBS Interactive dedicated to building and growing the Company’s mobile operation across its various properties, including CBS Entertainment, CBS Sports and CBS News. Cyriac Roeding, who has served as Vice President of CBS’s wireless efforts since 2005, has been named Executive Vice President of the newly formed division. The announcement was made today by Quincy Smith, President, CBS Interactive, to whom Roeding reports.

“The creation of CBS Mobile within CBS Interactive further positions us to occupy the audience and advertiser interfaces of the future,” said Smith. “Mobile is a huge opportunity for CBS and we are delighted to announce the world class team and partners Cyriac is assembling. Cyriac’s tenure within CBS thus far, coupled with his experience as an international mobile entrepreneur, uniquely qualifies him to run CBS Mobile, combining start up energy with the benefits of an established media company. He and his team have already put CBS on the mobile map, forging relationships with key technologies and services both domestically and abroad. We look forward to his continued success in mobile as well as with new platforms that continue to develop.”

At the same time, Roeding has announced the promotion of Jeff Sellinger from Director of CBS Wireless to Vice President of CBS Mobile. In his new role, Sellinger, who will continue to report to Roeding, will oversee the operational activities of CBS’s various mobile initiatives.

“Jeff’s efforts have been invaluable in establishing CBS’s presence in the mobile landscape so it pleases me to no end that he will continue to work with me to grow our overall mobile operation,” said Roeding. “The combination of his operational skills, creativity and deep mobile and music expertise makes him the ideal executive to ensure CBS Mobile is at the forefront of innovation.”

Since joining CBS, Roeding has helped position his division to the forefront of the mobile community, securing deals with companies such as QualComm’s MediaFLO mobile television, Verizon’s V-Cast, AT&T/Cingular and Amp’d Mobile to make select CBS content available on cell phones. In US industry firsts, Roeding, who also oversees The CW’s mobile operation, introduced an avatar-based mobile game tied to The CW’s “America’s Next Top Model”; launched wireless picture and video breaking news alerts for CBS News, “Entertainment Tonight” and CBS SportsLine; forged a partnership with Capitol Records to integrate a ringtone download from Coldplay’s hit single “Talk” into an episode of “CSI: NY”; and introduced cross-carrier live premium text message voting to programs such as the Emmy Awards, “CSI: NY,” “The Young And The Restless,” and “Big Brother,” which gave audiences for the first time the chance to influence the direction of the show.

Between 1999 and 2004, Roeding headed up 12snap, a company he co-founded and which became Europe’s market leader for mobile marketing and mobile entertainment. Prior to that, he developed growth strategies at McKinsey & Company for global media, software and high-tech players in Europe and in Silicon Valley.

Roeding is co-author of the McKinsey/Harvard management book Secrets on Software Success, published by Harvard Business School Press, and translated into Mandarin, Korean, Italian and German. He received a master’s degree in engineering and business administration from Germany’s Technical School of Karlsruhe, an MBA in corporate strategy and entrepreneurship from the University of Georgia, and studied Japanese management at Sophia University in Tokyo.

In 2001, Roeding was elected European Chairman of the global Mobile Marketing Association (MMA). In 2006 he was elected to join the Industry Leadership Council of the CTIA, the leading wireless association in the U.S. and he was elected to the Global Board of the MMA, and Co-Chairman of the MMA’s Mobile Video and Television Committee.

Jeff Sellinger joined CBS in November 2005 as Director of CBS Wireless.

Prior to joining CBS, Sellinger was a founder of GoldPocket Wireless, a recent acquisition of Motricity. Jeff holds a Bachelor of Science in General Management from Boston College.

About CBS Corporation

CBS Corporation (NYSE:CBS.A) (NYSE:and) (NYSE:CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/ DVD (CBS Home Entertainment). For more information, log on to www.cbscorporation.com.

FCMN Contact: KJorgensen@cbs.com

Source: CBS Corporation

CONTACT: Shannon Jacobs, +1-212-975-3161, sjacbos@cbs.com

Tags: Mobile by searchgeek
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