The Online Marketing Guy

OK, where to begin?

I mean, what’s not to like about this?

Registering domain names. We all know that’s the start of good things.

French Maids. More good things.

So, when we have 3 French Maids teaching us how to do such mundane things like find music you like, how to barter online, how to share photos and, as mentioned, how to buy a domain name…well, you know what they say…c’est un certain bon poulet! (that is some good chicken!)

OK, so maybe it’s just me that says that - either way, this tongue-in-cheek, funny, but helpful video series is going to be a hit with loads of people.

They stray close to a work-unfriendly line, but really, in 2007, shouldn’t you be able to see a tub full of bubbles with two cute ladies sitting in it without someone pitching a fit? really, though, it’s all tasteful (IMO) and there is zero adult content.

It’s a unique idea - well, really a new twist on an old idea, but still. It bridges the gap between entertaining and informative…and damned if their instructions for registering a domain name weren’t spot on! It’s very clearly designed to help beginners in it’s topics. I don’t believe they have a French Maid How To series on link baiting, web design or SEO…though I’d tune in to that one…

…and if you weren’t sure how to share photos, enjoy…

Tags: Online Videos, Video on Net, FrenchMaidtv by searchgeek
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OK, so while working on a project to build a multi-thousand page series of sitemaps for our properties here at work, I found this resource: http://www.sitemaps.org/

The site is good at one thing,and one thing only - sharing information about sitemaps. Many folks today see them as a sort of Holy Grail. A way to magically improve search rankings, and it’s easy to see why.

A sitemap page helps your internal link architecture by adding a series of internal-facing links. It can help boost… [Read more →]

Tags: SEO Tools, Learn SEO, Sitemaps by searchgeek
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No, it’s not here, sorry about that. It’s over here…

But it is worth reading if you’d like to learn more about Jessica and Business.com and figure out how they can provide value to your company (and they can).

…and the site with the interview snagged a 20% discount code for their readers, too…

Go - Read - Save Money

Tags: In-House SEM Interviews, Business.com by searchgeek
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This is one of the very best articles I’ve ever read on career building. It’s focused on four main points, all of which I agree with 100%.

The four main ideas presented are:

Principle No. 1: Stand out: Stand for something
Principle No. 2: Be your own boss
Principle No. 3: Forget the ladder—it’s a ramp
Principle No. 4: Build your personal brand

They go into detail explaining the thinking behind each principle and outlining how to attack each point and why things have shifted in this direction these days.

This information is practical to… [Read more →]

Tags: Career Building by searchgeek
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I recently had the fortune to be interviewed by Jessica Bowman of Business.com and www.seminhouse.com fame.

I’ve spoken with Jessica a couple times at SES shows and hold her in high regard. She clearly knows her stuff and is happy to share with folks too.

Our recent interview centered on internal communication issues and how, as an in-house SEM, you can learn to deal with them. It’s a very real challenge for most of us, and if you… [Read more →]

Tags: In-House Search, In-House SEM Interviews by searchgeek
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I was sent this link earlier today:

NYT article on Google

It’s a bit of a long read, but well worth it. It offers some insight into a lot of areas that are off limits to the general public. The paper was recently allowed to spend a day with the quality team - the group that Matt Cutts is a part of - to attend meetings, watch them work and generally get the feel for a “day in the life of’, if you will.

The really interest in this article, however, are the small insights and things we may be able to infer about Google’s algorithm.

Take Google Trends, for example. It’s basically new to most of us, yet it’s thinking has been used to help sort SERPs for a while now.

There’s more, and that’s why the article is worth reading. Enjoy!

Tags: Google by searchgeek
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If I remember correctly, Google does it’s best to keep results pages out of the SERPs. This is why we don’t see loads of links to other SERPs pages in the search results.

They’ve segregated the news items to their own space slightly above the search results, and ads go where ads go.

With the recent launch of Google trends, one might think that since it’s a Google item, it may be precluded form entering into the overall pool and thus wouldn’t show up in the SERPs. So, far, that’s not the case. Here’s an example passed to me by a friend this morning.

Not sure if what we’re seeing is the normal way things will be, or just an anomaly as the algorithm is told what to do. Regardless, Google items are showing the Google search results.

While this is not a major problem, some may feel it’s credibility killer. For the moment, at least, there don’t seem to be any ads showing alongside Google’s results, but that’s most likely a result of the topic being new and fleeting, so no one has created ads to chase it. If Google were actively disabling ads on pages where their own items showed in search results, well, that could be a major issue for advertisers.

Tags: Google, SERP Anomalies by searchgeek
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