Search Engine Optimization and Online Marketing Help

Just a quick note to help folks feel better and not panic when their sites go offline.

So, due to “technical difficulties” my sites were offline for roughly 3 1/2 months. One of these sites, over the past year, was averaging roughly $850/month from Adsense, so seeing the site go offline kinda hurt.

Now that my sites are back online after a last ditch effort by GoDaddy’s help team, I’ve been reviewing the stats in my Adsense account.

Much to my surprise, I received payments for click activity during the months the sites were offline. Knowing tracking can be variable sometimes, I suspect this is because users may have had the site bookmarked, and it was still in their cache. When they “came back”, they clicked on an ad that was showing, and went to the correct advertiser’s page, thus allowing the credit to accrue in my account.

So the next time your site goes down, don’t freak out too much. Google won’t quickly forget who you are.

Tags: Adsense by searchgeek
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Google just posted up on their Adsense blog that there is a new feature called site authentication.

The gist of it is that this feature will allow you to set up a user name and password for the Adsense robot.

It can then go in and crawl your password protected pages (much like a registered user) and thus begin showing relevant ads.

This overcomes a major hurdle for many webmasters. Those operating forums can breathe easy now as they can keep their spaces locked down (for whatever reason they choose to do so) and still be assured that relevant ads are being shown to users.

In fact, many sites may see an increase in CTRs as a result of a captive audience now seeing very targeted ads.

This move is a positive one as it shows Google is listening to the needs expressed by Webmasters and doing something to help them achieve their revenue goals. In the larger picture, it also acknowledges the extent to which password protected spaces have grown. Google wouldn’t be doing this if it wasn’t in THEIR best interest as well. They now have expanded their advertising exposure reach into all those previously dark nooks and crannies folks have locked down.

So, if you’re a Webmaster with anything questionable behind the locked door, better do some cleaning before setting this feature up. No worries, though, because if you don’t expressly set it up and activate it, the spiders stay out as usual…

Good move Google.

Tags: Google, Adsense by searchgeek
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I’ve got my own list of Adsense tips in other pages here, but today I came across a link to a kick-a$$ Adsense resource, so I’m sharing it.

Many points are NOT startling, but even those already making money might benefit by way of review. For those new to the game, between this info and the Google Heatmap, it’s a powerful combo to get you set up correctly.

After that, it comes down to traffic - which is all up to you and your marketing abilities.

Tags: Google, Resources, Adsense by searchgeek
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