AOL to change name to TMZ
Bill just posted this, and it’s great info: http://www.billhartzer.com/pages/aol-to-change-name-to-tmz/ Seems that AOL is going to be changing their name to TMZ. If that sound familiar, it’s because TMZ.com is one of the hottest entertainment-related sites extant. Ah, AOL – even YOU aren’t sure who you really are. For the brand that is the Internet to [...]
Page View – a dying metric?
I’ve read two recent-ish posts on this topic. One was via the IAB from The Washington Post about AOL’s apparent jump to the top of the website pile because page views were no longer the dominant metric being used to track results. Nielsen Scraps Web Page View Rankings Back in February, USA Today penned this [...]
