The Online Marketing Guy

What Makes 100%? That’s easy. The complete version of anyhting is the 100% mark. But what does it mean to give MORE than 100%? Ever wonder about those people who say they are giving more than 100%? Is it even possible?

We have all been to those meetings where someone wants you to give over 100%. They might not come right out to say it, but you still understand th emessage clearly. How about achieving 103%? Basic math would refute the idea that giving more than 100% is impossible, right? Wrong.

Here’s a little mathematical formula that might help you answer this question:

If: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

is represented as:

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26.

then:

H-A-R-D-W-O-R-K is…
8+1+18+4+23+15+18+11 = 98%

and:
K-N-O-W-L-E-D-G-E is…
11+14+15+23+12+5+4+7+5 = 96%

and:
A-T-T-I-T-U-D-E is…
1+20+20+9+20+21+4+5 = 100%

thus:
B-U-L-L-S-H-I-T is…
2+21+12+12+19+8+9+20 = 103%

AND…. look how far ass kissing will take you.

A-S-S-K-I-S-S-I-N-G is…
1+19+19+11+9+19+19+9+14+7 = 118%

So, one can conclude with mathematical certainty, that while hard work and knowledge will get you close to 100%, AND Attitude will get you to 100%, its the bullshit and ass kissing that will put you over the top.

Enjoy the weekend folks.

Tags: Career Building by searchgeek
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Finding search marketing jobs is an interesting endevour. Many times, it’s an effort to cruise the sites trolling for that elusive job. Or you have a favorite site, yet not all the jobs are posted there.

No more.

www.localsearchjobs.com is now online, with dedicated job listings in the following areas:

…and more…

All easily searched and filtered to make finding the latest offerings easy to spot, with up to 200 jobs shown daily.

With companies like General Motors shifting marketing funds away from traditional media and into online efforts, now is the best time to start your career in search marketing. If you’ve already got some search marketing experience, even better - there are more and more jobs opening up, and still relatively few, experienced people to fill them. The result is very good starting salaries, and an increasing number of six-figure jobs. Search agency jobs, or in-house - they’re out there today.

If you have a search marketing job to fill, post up as not only does the job appear on www.localsearchjobs.com, but across a related network of other sites, ensuring exposure across sites such as LinkedIn, MySpace and SimplyHired - jobs posted here can be seen by tens of thousands of prospective candidates each month.

Tags: Career Building by searchgeek
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This is one of the very best articles I’ve ever read on career building. It’s focused on four main points, all of which I agree with 100%.

The four main ideas presented are:

Principle No. 1: Stand out: Stand for something
Principle No. 2: Be your own boss
Principle No. 3: Forget the ladder—it’s a ramp
Principle No. 4: Build your personal brand

They go into detail explaining the thinking behind each principle and outlining how to attack each point and why things have shifted in this direction these days.

This information is practical to… [Read more →]

Tags: Career Building by searchgeek
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