Page View – a dying metric?
I’ve read two recent-ish posts on this topic. One was via the IAB from The Washington Post about AOL’s apparent jump to the top of the website pile because page views were no longer the dominant metric being used to track results. Nielsen Scraps Web Page View Rankings Back in February, USA Today penned this [...]
Clickstream gets the kudos
ClickStream Technologies LLC, a Leader in PC Activity Metrics, Lauded for Promoting ‘Consumer Trust and Confidence’ On the Internet ClickStream Technologies underwent an extensive review by BBBOnLine, who reported that ClickStream’s handling of users’ personal data meets the organization’s stringent privacy requirements. Award of the Online Privacy Seal underlines ClickStream’s commitment to user data integrity [...]
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