The Online Marketing Guy

I’ve read two recent-ish posts on this topic. One was via the IAB from The Washington Post about AOL’s apparent jump to the top of the website pile because page views were no longer the dominant metric being used to track results.

Nielsen Scraps Web Page View Rankings

Back in February, USA Today penned this article on the page view as a dying stat…

New technologies make gauging Web ads’ effectiveness more difficult

Now, as Nielsen was tracking things using time-on-site to determine who’s the most popular site, Google fell, AOL jumped.

Makes perfect sense if time is the evaluator, and not page views. Folks go to Google, do their search and end up, quickly, at a site with the info they were looking for. AOL, on the other hand IS the Internet for millions of users. They know nothing outside the AOL bubble. It’s The Internet for Dummies and many folks like it.

So, does this mean the page view is dead as a metric? [Read more →]

Tags: Reality Check, Metrics, AOL by searchgeek
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ClickStream Technologies LLC, a Leader in PC Activity Metrics, Lauded for Promoting ‘Consumer Trust and Confidence’ On the Internet

ClickStream Technologies underwent an extensive review by BBBOnLine, who reported that ClickStream’s handling of users’ personal data meets the organization’s stringent privacy requirements. Award of the Online Privacy Seal underlines ClickStream’s commitment to user data integrity and security.

“ClickStream Technologies has shown the strongest dedication to protecting its online customers’ privacy by participating in the BBBOnLine Privacy Program and posting the BBBOnLine Privacy Seal on their website. We commend them for helping to build consumer trust and confidence on the Internet,” said Steve Salter, Vice President of BBBOnLine.

In addition, seal holders agree to participate in the program’s dispute resolution system that provides a consumer-friendly dispute settlement process and offers specific consequences for non-compliance, such as seal withdrawal, publicity, and referral to government enforcement agencies.

“Protecting our users’ personal data has always been of key importance for us at ClickStream Technologies,” said Cameron Turner, CEO and Founder of ClickStream Technologies. “Receiving a privacy seal from a renowned source like the Better Business Bureau shows that we are committed to continuously providing the highest level of data security for our users.”

About ClickStream Technologies

Founded in 2003, ClickStream Technologies is the leader in technology usage metrics. ClickStream Technologies creates a rich, dynamic feedback loop between technology owners and technology users. ClickStream’s products and services deliver business value in every facet of the software cycle from product planning and development to solution deployment, employee productivity and e-learning. Its flagship product, ClickSight(TM), is a patented data-collection technology that helps independent software vendors understand the current and future usage of their product. For more information about ClickStream Technologies, please visit www.clickstreamtech.com

Tags: Metrics by searchgeek
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