Convera(R) Powers Publishers to Manage and Refine Vertical Search Engines
Publisher Control Panel provides tool to improve search engine intelligence and deepen relationship with online communities
VIENNA, Va., Feb. 20 /PRNewswire-FirstCall/ — Convera Corporation (NASDAQ:CNVR) , http://www.convera.com/, a leading provider of search technologies for publishers, today launched the beta phase of Convera Publisher Control Panel. The new service enables print and online publishers to add, manage and refine vertical search capabilities so they can develop search-based revenues for their Web sites. Convera Publisher Control Panel is available for customers of Convera’s hosted vertical search service that provides a customized search engine for content publishers serving professional markets.
As publishers expand their brands online, they are faced with several critical challenges. They must create and maintain loyal online communities, deliver a highly qualified audience to advertisers and provide access to industry relevant information, including their own content and highly relevant open source information on the Web.
With the Convera Publisher Control Panel, publishers can directly manage and improve the search experience for their professional communities and leverage vertical search as a critical hub to develop online communities and build advertising relationships. The solution’s features include:
— Whitelist management: Creating an exhaustive whitelist of relevant
search destinations from open source and user generated content is
essential to providing professionals with the content they seek. With
Convera Publisher Control Panel, publishers can apply their industry
and editorial expertise to define a list of relevant sites to improve
the relevancy of search results. Convera also provides publishers with
appropriate whitelists based on exhaustive industry specific
taxonomies.
— Indexing proprietary content: Publishers can manage the indexing of
their own content and provide highly refined search access to it.
— Relevancy tools: Publishers can rank Web sites to refine the relevancy
of search results and determine the depth and frequency at which
specific Web sites can be crawled.
— Measurement reports: Through crawl and traffic reports, publishers can
continually monitor the relevance of specific Web content and refine
search capabilities based on actual search usage.
Coming features will offer publishers the ability to easily manage site advertising; the capability to boost the ranking of the content based on time, popularity, authority and the relevance of individual sites; site and search analytics tools; and the capability to customize the look and feel of the user interface to best fit the needs of the online communities they serve.
“Publishers understand the complexities of their industry and the unique needs of those they serve,” said Patrick Condo, Convera’s chief executive officer. “With our Publisher Control Panel, they can apply their rich industry experience to improve the search experience for their online communities and heighten advertising relevancy. We’re giving publishers the control they need to remain leaders of the professional communities they serve.”
Convera Publishing Control Panel is a feature of the company’s vertical search service for publishers. Through the service, Convera develops vertical search solutions that cover an unlimited number of professions and industries. The hosted service provides publishers with control of advertising relationships and editorial oversight. Based on a low risk, hosted service model, vertical search implementations can be up and running in weeks.
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