Talkin’ ’bout SMX East, startups and crazy cool medallions…

Well, to be honest, there will be no talk of crazy cool medallions. I’ll leave that to the SNL guys and the Barry Gibb Talk Show. Spent the week in New York City at SMX East and cruising around town meeting with startups. Had a blast. Sheraton Towers is a bit less-than-expected, but so goes [...]

Managing search needs in-house – excellent article

While crushing around this morning, I came across a post today on Mike Moran’s blog. The title is Management by Embarrassment. Yep – to get folks to do what you need, sometimes you need to embarrass them a bit. Nothing drastic, but Mike outlines and excellent tactic that every in-house SEM should have in their [...]

Page View – a dying metric?

I’ve read two recent-ish posts on this topic. One was via the IAB from The Washington Post about AOL’s apparent jump to the top of the website pile because page views were no longer the dominant metric being used to track results. Nielsen Scraps Web Page View Rankings Back in February, USA Today penned this [...]

New to SEO? Stop taking clients, then asking for help

I see this topic run in cycles. It comes and goes, grows and shrinks. The constant remains, however, that there is a steady stream of folks who are new to search marketing and think they can make some money. Whether they’ve read a book, taken a course online or purchased some software *shudder*, these folks [...]

Ranking well, or developing traffic – what’s more important?

Now, right off the bat I’d forgive you if you said “Well, ranking well gets you traffic!”. While this is very technically true, tell me when the last time was you set out to rank # 1 for a phase, did it and saw huge amounts of traffic? I mean, “blow your mind” traffic – [...]