SEMPO Institute now open for learning
Excellent news today that Terry Plank and his team have opened the doors to the SEMPO Institute. It’s a massive search marketing learning resource designed to take those with an interest in search marketing and give them the knowledge to become effective search marketers.
There are almost 20 segments to the Introductory level alone - and having been on the team myself that reviewed the content prior to launch, I can honestly tell you that had this info existed back when I started, I could have shaved years off my learning curve.
Heck, I even learned a couple of things I’d never really thought much about before. The amount of details is simply amazing.
Each segment requires you to take a short quiz and pas it with 75% or better before unlocking the next level. It’s a great way to ensure understanding before moving to the next block.
The whole thing is available for folks to take as distance learning, so whenever it suits you, no time limits, etc.
This is going to make it a whole lot easier for those trying to build In-House SEM departments - no longer will you have to do the work, and training at the same time. You newer folks can simply take the SEMPO training to get a baseline and hit the ground running.
There’s no replacement for experience, and the course requires the completion of two small projects to aid this.
It’s truly a great program - and I’m not just saying that because I’m involved with SEMPO.
Here’s a rundown on some of what’s covered:
# History of Search Engines
# How Search Engines Work
# Linking & Directories
# Keywords
# SEO Web Design
# Copywriting
# SEO Roadblocks
# Submissions
# Tracking & Reporting
# Pay Per Click I
# Pay Per Click II
# Current Innovations
# Intellectual Property
# SEO & PPC Resources
There’s more, but you get the idea. Go check it out.
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