Coca Cola ad - good advertising
So this was released back in May, but I just saw it for the first time last night. I’ve seen references online to this as the Hong Kong ad, so I’m not sure if it debuted there and was retooled for English markets or what - doesn’t matter. What does matter is that it works - it’s very funny.
The animation is stellar, the writing is intelligent and the delivery is perfect. Watch the eyebrows on the “brain” and the dialating pupil on the eye as it comprehends the threat.
The interplay at work here is great; smart. Clearly meant to convey meaning beyond the Coke Zero product, it leads you to understand your senses are invovled. It helps you understand the no sugar point with the headache reference. Clearly a lot of thought went into this one.
Congrats Coke - that’s a smart ad!
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