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Pulse 360 Offers Customized Ad Networks for Publishers to Expand Inventory and Brand Exposure

Pulse 360 Inc., the sponsored links innovator, today introduced Pulse 360 Publisher’s Vertical Network(TM) (PVN), a new service designed to help publishers deal with the growing challenge of competing with monolithic advertising networks for a greater share of inventory.

“Inventory equals opportunity. Today, ad networks like Google’s AdSense can represent the largest amount of inventory in any given vertical segment, not the generally recognized large publisher,” said Lance D. Podell, chief executive officer of Seevast, Pulse 360’s parent company. “Leading publishers must realize that they are at a competitive disadvantage because ad networks are controlling significant amounts of inventory in their core vertical, taking a greater share of advertising dollars.”

The PVN allows a publisher to aggregate thousands of smaller sites within its own branded ad network and represent this inventory as well as syndicate content and other revenue-boosting tools. As a result, publishers get immediate access to more inventory to sell to advertisers, drive traffic and generate more revenue.

“Pulse 360 PVN gives publishers the ability to take an aggressive stance against Google and other ad networks,” Podell said. “We’ve dedicated significant resources to develop a new way for publishers to effectively compete and, in the process, become the category leader in their vertical market by creating and controlling their own ad network.”

Benefits for Pulse 360 PVN Members
Sites that join a branded PVN realize such benefits as:

— Increased monetization opportunities through branded display
advertising sold by the category leader and Pulse 360’s highly relevant
content-targeted sponsored links;
— Access to syndicated content and tools to enhance current site
offerings;
— Direct SEO benefits from cross linking with leading sites and others in
the PVN; and,
— Opportunity to align with a leading brand in the same or related market
segment

Pulse 360 PVN’s are built and maintained on Pulse 360’s proven publisher management and ad-serving platforms which served more than 14 billion advertising impressions in the last 30 days.

To learn more about how Pulse 360 can help you to create your own PVN or be part of a specific PVN, please contact the business development team at 1-866-94-PULSE or bizdev@pulse360.com.

Tags: Vertical Search by searchgeek
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Publisher Control Panel provides tool to improve search engine intelligence and deepen relationship with online communities

VIENNA, Va., Feb. 20 /PRNewswire-FirstCall/ — Convera Corporation (NASDAQ:CNVR) , http://www.convera.com/, a leading provider of search technologies for publishers, today launched the beta phase of Convera Publisher Control Panel. The new service enables print and online publishers to add, manage and refine vertical search capabilities so they can develop search-based revenues for their Web sites. Convera Publisher Control Panel is available for customers of Convera’s hosted vertical search service that provides a customized search engine for content publishers serving professional markets.

As publishers expand their brands online, they are faced with several critical challenges. They must create and maintain loyal online communities, deliver a highly qualified audience to advertisers and provide access to industry relevant information, including their own content and highly relevant open source information on the Web.

With the Convera Publisher Control Panel, publishers can directly manage and improve the search experience for their professional communities and leverage vertical search as a critical hub to develop online communities and build advertising relationships. The solution’s features include:

— Whitelist management: Creating an exhaustive whitelist of relevant
search destinations from open source and user generated content is
essential to providing professionals with the content they seek. With
Convera Publisher Control Panel, publishers can apply their industry
and editorial expertise to define a list of relevant sites to improve
the relevancy of search results. Convera also provides publishers with
appropriate whitelists based on exhaustive industry specific
taxonomies.

— Indexing proprietary content: Publishers can manage the indexing of
their own content and provide highly refined search access to it.

— Relevancy tools: Publishers can rank Web sites to refine the relevancy
of search results and determine the depth and frequency at which
specific Web sites can be crawled.

— Measurement reports: Through crawl and traffic reports, publishers can
continually monitor the relevance of specific Web content and refine
search capabilities based on actual search usage.

Coming features will offer publishers the ability to easily manage site advertising; the capability to boost the ranking of the content based on time, popularity, authority and the relevance of individual sites; site and search analytics tools; and the capability to customize the look and feel of the user interface to best fit the needs of the online communities they serve.

“Publishers understand the complexities of their industry and the unique needs of those they serve,” said Patrick Condo, Convera’s chief executive officer. “With our Publisher Control Panel, they can apply their rich industry experience to improve the search experience for their online communities and heighten advertising relevancy. We’re giving publishers the control they need to remain leaders of the professional communities they serve.”

Convera Publishing Control Panel is a feature of the company’s vertical search service for publishers. Through the service, Convera develops vertical search solutions that cover an unlimited number of professions and industries. The hosted service provides publishers with control of advertising relationships and editorial oversight. Based on a low risk, hosted service model, vertical search implementations can be up and running in weeks.

Tags: Vertical Search, Publisher Support Tools by searchgeek
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