Google and BMW: Fast and accurate
OK, do you recall the ruckus many, many months ago when Google.de booted BMW’s website from it’s listings? Something to do with the tactics the marketing agency was using, etc., etc.
And Google not liking the redirecting that was going on, so BMW’s site was given the boot for a bit.
Yeah, we all recall it. It seemed to stand out to some as a “watershed” moment of Google making an example of a well-known brand. Never struck me a such. Just the math being crunched and results tabulated leading to changes in the rankings - same stuff we see every day.
But, as the cliche goes, I digress…
Today, it seems, love is in the air. So much so, that the two companies have partnered up to offer Google Map assisted navigation.
Nice to see BMW doesn’t hold a grudge.
…or are they just using to the technology to ensure their hydrogen-power car (bomb?) reaches the correct address if they desire some “pay-back”…?
Snippet from Google’s Blog:
On the Google Maps team, our goal is not only to help you find local businesses, but also to enable you to quickly connect with those businesses, wherever you are. To that end, we recently introduced the ability to call businesses in the U.S. directly from Google Maps, and, as of today, users in Germany can send a business listing found on Google Maps Deutschland directly to cars enabled with the BMW Assist service. Drivers can then set it as the destination for the in-car navigation system, or they can call the business from within the car.
And here’s the promotional video they’re offering up to explain it all…
…and the vid is perfect.
The business man is so snappy sending the info to his “economy” level 2-series hatch (chosen, no doubt, to connect with the masses); he patiently uses the iDrive system to call up the info and diligently puts on his seatbelt and hits the start button while waiting for the info to load into the high-end sat/nav system the little entry-level wagon happens to have.
Heck, the vid even ends just-so when he meets the gorgeous blond lady on time and in the right place - good for them!
Now, if we could just get this in a car I can access AND afford…
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