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New York Times article on Google - excellent insights

I was sent this link earlier today:

NYT article on Google

It’s a bit of a long read, but well worth it. It offers some insight into a lot of areas that are off limits to the general public. The paper was recently allowed to spend a day with the quality team - the group that Matt Cutts is a part of - to attend meetings, watch them work and generally get the feel for a “day in the life of’, if you will.

The really interest in this article, however, are the small insights and things we may be able to infer about Google’s algorithm.

Take Google Trends, for example. It’s basically new to most of us, yet it’s thinking has been used to help sort SERPs for a while now.

There’s more, and that’s why the article is worth reading. Enjoy!

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