The Online Marketing Guy

Pulse 360 Offers Customized Ad Networks for Publishers to Expand Inventory and Brand Exposure

Pulse 360 Inc., the sponsored links innovator, today introduced Pulse 360 Publisher’s Vertical Network(TM) (PVN), a new service designed to help publishers deal with the growing challenge of competing with monolithic advertising networks for a greater share of inventory.

“Inventory equals opportunity. Today, ad networks like Google’s AdSense can represent the largest amount of inventory in any given vertical segment, not the generally recognized large publisher,” said Lance D. Podell, chief executive officer of Seevast, Pulse 360’s parent company. “Leading publishers must realize that they are at a competitive disadvantage because ad networks are controlling significant amounts of inventory in their core vertical, taking a greater share of advertising dollars.”

The PVN allows a publisher to aggregate thousands of smaller sites within its own branded ad network and represent this inventory as well as syndicate content and other revenue-boosting tools. As a result, publishers get immediate access to more inventory to sell to advertisers, drive traffic and generate more revenue.

“Pulse 360 PVN gives publishers the ability to take an aggressive stance against Google and other ad networks,” Podell said. “We’ve dedicated significant resources to develop a new way for publishers to effectively compete and, in the process, become the category leader in their vertical market by creating and controlling their own ad network.”

Benefits for Pulse 360 PVN Members
Sites that join a branded PVN realize such benefits as:

— Increased monetization opportunities through branded display
advertising sold by the category leader and Pulse 360’s highly relevant
content-targeted sponsored links;
— Access to syndicated content and tools to enhance current site
offerings;
— Direct SEO benefits from cross linking with leading sites and others in
the PVN; and,
— Opportunity to align with a leading brand in the same or related market
segment

Pulse 360 PVN’s are built and maintained on Pulse 360’s proven publisher management and ad-serving platforms which served more than 14 billion advertising impressions in the last 30 days.

To learn more about how Pulse 360 can help you to create your own PVN or be part of a specific PVN, please contact the business development team at 1-866-94-PULSE or bizdev@pulse360.com.

Tags: Vertical Search // Add Comment »

ClickStream Technologies LLC, a Leader in PC Activity Metrics, Lauded for Promoting ‘Consumer Trust and Confidence’ On the Internet

ClickStream Technologies underwent an extensive review by BBBOnLine, who reported that ClickStream’s handling of users’ personal data meets the organization’s stringent privacy requirements. Award of the Online Privacy Seal underlines ClickStream’s commitment to user data integrity and security.

“ClickStream Technologies has shown the strongest dedication to protecting its online customers’ privacy by participating in the BBBOnLine Privacy Program and posting the BBBOnLine Privacy Seal on their website. We commend them for helping to build consumer trust and confidence on the Internet,” said Steve Salter, Vice President of BBBOnLine.

In addition, seal holders agree to participate in the program’s dispute resolution system that provides a consumer-friendly dispute settlement process and offers specific consequences for non-compliance, such as seal withdrawal, publicity, and referral to government enforcement agencies.

“Protecting our users’ personal data has always been of key importance for us at ClickStream Technologies,” said Cameron Turner, CEO and Founder of ClickStream Technologies. “Receiving a privacy seal from a renowned source like the Better Business Bureau shows that we are committed to continuously providing the highest level of data security for our users.”

About ClickStream Technologies

Founded in 2003, ClickStream Technologies is the leader in technology usage metrics. ClickStream Technologies creates a rich, dynamic feedback loop between technology owners and technology users. ClickStream’s products and services deliver business value in every facet of the software cycle from product planning and development to solution deployment, employee productivity and e-learning. Its flagship product, ClickSight(TM), is a patented data-collection technology that helps independent software vendors understand the current and future usage of their product. For more information about ClickStream Technologies, please visit www.clickstreamtech.com

Tags: Metrics // Add Comment »

Video on the Net Alliance Shall Organize and Educate Industry, Users, and Governments to Promote Growth and Evolution of Video on the Net Industry

www.pulver.com announced the formation of the Video on the Net Alliance (”the Alliance”), an international initiative designed to advance the interests of the Internet video industry. The Alliance will advocate on behalf of the emerging video on the Net community, focusing on educating the industry, users and government about the promise of Internet video and the best policy framework to foster innovation and evolution of Internet video. Members of the Alliance will include the multitude of providers, innovators, vendors, entrepreneurs, users, and enthusiasts currently developing, deploying and using Internet video services and applications throughout the world.

“It is essential that we, the members of the Internet video community, dive into the political and policy debates shaping the future of the Internet, video, media and entertainment,” said Jonathan Askin, cofounder and Executive Director of the Alliance. “If we don’t engage government, rules will be established by those without all the necessary information and without the best interests of the Internet video industry and users. It is incumbent upon the leaders of the nascent industry to play in the political arena, to educate government and to shape the rules and solutions to the policy issues confronting this new industry.”

“The nascent video on the Net industry must learn, and learn quickly, how to engage policymakers and speak with a unified and consistent voice, or rules will be set for this emerging industry by those who might not know what policies would best advance Internet video,” Askin added.

“The Alliance will work to ensure that content creators and users world- wide are able to realize the full promise of Internet video,” noted Jeff Pulver, cofounder and Chair of the Alliance. “The Alliance has taken on this challenge in an effort to preserve consumer choice, foster competition, encourage innovation and promote investment in Internet video.”

“The goal of the Alliance is to provide a mechanism to allow for advocacy cooperation between players in the Internet video community,” Pulver added. “We understand that there are many disparate entities throughout the world attempting to solve the various issues confronting the Internet video community. Our hope is that the Alliance will allow us all to avoid wasted, redundant efforts to promote similar social objectives and to foster the rapid deployment and ubiquity of video on the Net under the most conducive political and regulatory environment.”

More information about the Video on the Net Alliance is available at http://www.videoonthenet.org/

Tags: Online Videos, Video on Net // Add Comment »

OK, do you recall the ruckus many, many months ago when Google.de booted BMW’s website from it’s listings? Something to do with the tactics the marketing agency was using, etc., etc.

And Google not liking the redirecting that was going on, so BMW’s site was given the boot for a bit.

Yeah, we all recall it. It seemed to stand out to some as a “watershed” moment of Google making an example of a well-known brand. Never struck me a such. Just the math being crunched and results tabulated leading to changes in the rankings - same stuff we see every day.

But, as the cliche goes, I digress…

Today, it seems, love is in the air. So much so, that the two companies have partnered up to offer Google Map assisted navigation.

Nice to see BMW doesn’t hold a grudge.

…or are they just using to the technology to ensure their hydrogen-power car (bomb?) reaches the correct address if they desire some “pay-back”…?

Snippet from Google’s Blog:

On the Google Maps team, our goal is not only to help you find local businesses, but also to enable you to quickly connect with those businesses, wherever you are. To that end, we recently introduced the ability to call businesses in the U.S. directly from Google Maps, and, as of today, users in Germany can send a business listing found on Google Maps Deutschland directly to cars enabled with the BMW Assist service. Drivers can then set it as the destination for the in-car navigation system, or they can call the business from within the car.

Full story

And here’s the promotional video they’re offering up to explain it all…

German Version

…and the vid is perfect.

The business man is so snappy sending the info to his “economy” level 2-series hatch (chosen, no doubt, to connect with the masses); he patiently uses the iDrive system to call up the info and diligently puts on his seatbelt and hits the start button while waiting for the info to load into the high-end sat/nav system the little entry-level wagon happens to have.

Heck, the vid even ends just-so when he meets the gorgeous blond lady on time and in the right place - good for them!

Now, if we could just get this in a car I can access AND afford…

Tags: Google, Partnerships // Add Comment »

Well, it’s been killing me to post about this, but the press releases are floating around, so here goes:

Most folks know I’m active with SEMPO as Co-Chair for the in-House SEM committee. I recently (back in December) decided to run for a seat on the Board of Directors, too.

I figure if the organization is good enough for some of my time, it’s good enough for more of my time…LOL Seriously, I believe the work they do and direction SEMPO is headed in, so it made sense to me to step up and help out some more.

I can now officially report that I’ve won a seat on the Board of Directors with SEMPO for the 2007/2008 season.

For those who don’t know, this is strictly voluntary. We don’t get paid for this involvement, nor do we even get our membership dues waived. I pay my way just like every other member.

Also, this involvement requires certain attendance levels. I have to attended, face to face, at least 2 Board meetings this year. …and before you scoff and say “your company will cover it”, I’ll remind you that I personally don’t run an active consultancy (that is, I have no immediate clients), and my actual day job is as an in-house SEM for a sports media company, so they get nothing directly from me being involved. This means they don’t cover my expenses to travel to these meetings. I might get lucky if I’m goign to an SES show and the meeting happens at the same time, but other than that, it’s all me.

I believe in it, so I support it.

Now, naturally, my first task as a member of the SEMPO BoD will be to take over the world. After that, we’ll see what I feel like…

Big thanks to those who voted for me and to the rest of the elected members.

Duane

Tags: Industry News, SEMPO // Add Comment »

I see this topic run in cycles. It comes and goes, grows and shrinks.

The constant remains, however, that there is a steady stream of folks who are new to search marketing and think they can make some money.

Whether they’ve read a book, taken a course online or purchased some software *shudder*, these folks all think they have what it takes to make a living as a search marketer. They feel they know enough to gain clients and deliver results, thus building a small company of their own and ensuring their own success.

In the forums I see, pretty much every day, folks posting up saying basically the same thing:

“I have a client who wants to do such-and-such. How will this affect their rankings and what should I do for them?”

Man, where to start? Let’s look at twenty reasons why you shouldn’t take clients:

1 - you think using software makes you a pro SEO
2 - canonicalization - you think this has something to do with a bra Madonna wears
3 - you think it’s reasonable to guarantee rankings to your clients
4 - you smile every time you get an e-mail saying yes to your link exchange request
5 - you scour the forums looking for the “one thing” that makes a difference
6 - you think it’s OK to use a yahoo, hotmail or gmail e-mail address for your business
7 - you’re looking for the top 100 directories to submit to
8 - you think it’s OK to learn the ropes while a client pays you for results
9 - you think it helps to submit sites to the engines
10 - you think quantity of links beats quality of links
11 - you think Page Rank is an actual metric
12 - you are keen to prove results by showing a client where they rank on a 5 word phrase
13 - you think analytics is a fancy way of saying “hit counter”
14 - you think submitting articles is the Holy Grail of link building
15 - you think “doctype” refers to a dentist or surgeon
16 - you think keyword research can be done once, in under 10 minutes
17 - you think “long tail” refers to a breed at Westminster
18 - you hear the word “supplemental” and think “income” or “health insurance”
19 - you think ranking # 1 on MSN means the campaign was successful
20 - you think the client’s new site will rank well in a couple of weeks - and tell them this

Now, I fully support folks asking the more detailed questions - heck, everyone needs a hand at some point with something. But there are so many basic things to consider on behalf of your client, that you need a solid baseline understanding of things, or you’re risking the clients future.

Taking a client, and their money, then setting about learning how to do the work needed to hold up your end of the contract, well that’s just wrong.

It’s a big part of why this industry faces some of the perceptional challenges it does.

The bottom line is this:

If you’re still on the learning curve, or looking for answers to the basics, DON’T take clients. If you do, there’s a high degree of probability that client will not only lose their money, but that their website will suffer negatively from your incompetent approach. An aggressive client might see this as fraud…

As for those searching for help…well, it’s pretty simple. Do your homework.

Don’t just take the first company that you get on the phone. Review their website yourself. Does it look professional? Chances are it does, so your next step is to request references - actual human beings at other companies you can phone and speak to. then make the calls and ask the questions about the search firm you’re considering.

Stop by some of the known posting forums on the topic and ask users there if they’ve heard of the company or can offer any ideas on what to look for. (www.searchengineforums.com and www.smallbusinessbrief.com are very helpful groups)

In the end, the best way to stop unqualified people from ripping off unsuspecting clients is to educate the clients.

There will always be some guy in India who purchased the latest SEO software app who thinks he can make a killing. Trying to shut him down is pointless.

Educating people on how to determine a real SEO from a scam artist or someone with a “learner’s permit”, well, that’s a whole lot easier - they have something to protect - their investment & business, so they’ll listen to sound advice.

Tags: Reality Check, Learn SEO, SEO For Profit // 1 Comment »

OK, maybe I’m the last person on the planet to notice all this, but when the realization hit me this morning, I was sickened.

I have a routine each morning where I hit a number of search and online marketing forums and try to answer questions for folks. Admirable? Sure. But really, I do get soemthing from this to, you know, so I’m not an altruistic saint here. Like everyone, there’s something in this for me, and I’m after it. Now, that obvious admission out of the way, here’s what I’ve been seeing…

The main sites I hit every day are:

Small Business Forum (SBF)
Search Engine Watch Forum (SEW)
ihelpyou Best Practices Forum (IHY)
Search Engine Forum (SEF)

I actually moderate at SEF, but regardless of the site, I try to answer a few questions each day.

Now, each has it’s own flavor…

SBF is a broad-focused place where everything is on tap. From getting an idea for what type of business to run to how to get insurance for your business is discussed. There are plenty of marketing questions, which is what attracts me. The folks are open and quick to welcome new folks. There’s also, clearly, a broad knowledge base at work in answering questions. I recently starting posting here and was so warmly welcomed I damn near had a tear in my eye. It’s not every day that you go to a new place to learn folks know who you are and are happy to see you.

SEW seems to have seen a drop off in traffic lately. I have absolutely no stats to back this up, just gut instinct based on frequency of posts across the numerous sections and the length of time between replies in threads. That said, SEW is still a great resource frequented by many on the industry side of things. I have noticed an apparent increase in self promotional type posts and link drops - certainly nothing disastrous, IMO, but something that’s occurred to me none-the-less. I’ll stress, though, that other than my own opinion here, I’m not basing this statement on anything solid like actual stats, etc. I’m not a mod at SEW, after all… I do still hold SEW as a solid industry resource - good articles (I write for them, yes) on relevant topics.

ihelpyou has been a recent addition to my list of daily haunts. Fresh off my smiles & love at SBF, I figured I’d cruise over to IHY and pitch in a bit. They are all about white hat, and so am I, so this was a perfect fit, I figured. We had a rocky start, to say the least…

My first recent post (I’ve been a member for a while, just not a frequent poster) was a request for ideas on marketing a project I was working on here at work. Within minutes the post was removed. When I asked what happened to the post in another thread, it too was removed. One of the mods PM’d me to suggest maybe the reason why it was removed was because it seemed to promote gambling. Hmmm, I asked for ideas on marketing a free sports contest (pick 25 winners in a row and win a prize) and was labeled…not a good start, but I figured, whatever, each forum has it’s limits.

I then asked if I’d over stepped the lines - no answer.

Figuring I was digging a hole, I decided to start fresh - I went to intro myself in the Intro section.

I stated that I post regularly elsewhere, that I mod elsewhere and that I’m all about white hat practices. I was immediately called on where I modded at and the notion of me being white hat was subtly called into question - nothing overt, just probing as the poster said, basically, “other than IHY and SEF they weren’t aware of any other truly white hat forums…” I then mentioned I was a mod at SEF.

Seems this was my “test” as after all that, things have been fine. My original post was put live again and I’ve had some great ideas from it (thanks folks. ) IHY is a useful place, just mind your manners and be careful what you say - you may well be called on it. They take white hat seriously and don’t take kindly to folks offering advice that might lead people astray. Some other recent discussions I’ve had there have been great, helpful and eye-opening.

SEF has always been my first home for search marketing info and advice. It’s where I learned the basics years ago, and where I mod to help out now. There’s a zero tolerance policy on link dropping and self promotion that serves to keep the forums pretty much spam free. It also seems to be one of the busier forums in this space (I know, I know, that’s totally biased since I mod there, but I see no traffic stats from any of the forums I post at, so really, it’s open to perception, and mine is that SEF is quite busy compared to others…)

Now, what really rotted me this morning was a thread I stumbled across at IHY.

Basically the mods were discussing how poorly the HighRankings forum handled posts that differed from their own opinion and how some of the responses by the HR folks were potentially inaccurate.

I don’t frequent the HighRanking forums, but I have met Jill Whalen numerous time at the SES shows - she never struck me as unreasonable, but hey, what do I know…

The IHY folks also made mention of how SEW has become a haven for link droppers and spammers. Now, in fairness, I can’t really tell if this is the poster’s opinion or if he’s simply mentioning he saw this opinion posted elsewhere…

Now, lest you think I’m picking on the IHY crew, I’m not - they’ve just provided me with the most recent, obvious example of a big problem this industry has:

We love to rip at each other and we come off looking like kids in a sandbox as a result.

I mean what’s the issue? Just do the best you can, where you can. If folks want to go down the dark path, the wrong road, etc., then let them - no need for extended commentary on it. Having your own forum should not mean you have a space to bash others freely (express your opinions, yes, but this topic has spanned 12 pages to date…). By doing so, there’s as big a statement about yourself being made as that being made about others.

Now, I realize the folks at IHY probably won’t like me much after this posting, but the bottom line remains - if non-productive posts like the one I read this morning keep going (it was 12 pages for crying out loud), it helps no one and hurts everyone.

Sure, I sound like a Mom saying “Play nice!”…but maybe that’s needed every now and then…

Tags: Search Engine Forums, ihelpyou Forums, Search Engine Watch, Small Business Forums, Industry News // Add Comment »

Publisher Control Panel provides tool to improve search engine intelligence and deepen relationship with online communities

VIENNA, Va., Feb. 20 /PRNewswire-FirstCall/ — Convera Corporation (NASDAQ:CNVR) , http://www.convera.com/, a leading provider of search technologies for publishers, today launched the beta phase of Convera Publisher Control Panel. The new service enables print and online publishers to add, manage and refine vertical search capabilities so they can develop search-based revenues for their Web sites. Convera Publisher Control Panel is available for customers of Convera’s hosted vertical search service that provides a customized search engine for content publishers serving professional markets.

As publishers expand their brands online, they are faced with several critical challenges. They must create and maintain loyal online communities, deliver a highly qualified audience to advertisers and provide access to industry relevant information, including their own content and highly relevant open source information on the Web.

With the Convera Publisher Control Panel, publishers can directly manage and improve the search experience for their professional communities and leverage vertical search as a critical hub to develop online communities and build advertising relationships. The solution’s features include:

— Whitelist management: Creating an exhaustive whitelist of relevant
search destinations from open source and user generated content is
essential to providing professionals with the content they seek. With
Convera Publisher Control Panel, publishers can apply their industry
and editorial expertise to define a list of relevant sites to improve
the relevancy of search results. Convera also provides publishers with
appropriate whitelists based on exhaustive industry specific
taxonomies.

— Indexing proprietary content: Publishers can manage the indexing of
their own content and provide highly refined search access to it.

— Relevancy tools: Publishers can rank Web sites to refine the relevancy
of search results and determine the depth and frequency at which
specific Web sites can be crawled.

— Measurement reports: Through crawl and traffic reports, publishers can
continually monitor the relevance of specific Web content and refine
search capabilities based on actual search usage.

Coming features will offer publishers the ability to easily manage site advertising; the capability to boost the ranking of the content based on time, popularity, authority and the relevance of individual sites; site and search analytics tools; and the capability to customize the look and feel of the user interface to best fit the needs of the online communities they serve.

“Publishers understand the complexities of their industry and the unique needs of those they serve,” said Patrick Condo, Convera’s chief executive officer. “With our Publisher Control Panel, they can apply their rich industry experience to improve the search experience for their online communities and heighten advertising relevancy. We’re giving publishers the control they need to remain leaders of the professional communities they serve.”

Convera Publishing Control Panel is a feature of the company’s vertical search service for publishers. Through the service, Convera develops vertical search solutions that cover an unlimited number of professions and industries. The hosted service provides publishers with control of advertising relationships and editorial oversight. Based on a low risk, hosted service model, vertical search implementations can be up and running in weeks.

Tags: Vertical Search, Publisher Support Tools // Add Comment »

Answers.com’s Community-Based Q&A Site Supplements Reference Library of Four Million Topics

NEW YORK, February 20/PRNewswire-FirstCall/ — Answers Corporation (NASDAQ: ANSW), creator of Answers.com(TM), has completed the first stage of integrating content from its latest acquisition, community-based WikiAnswers(TM) (formerly FAQ Farm(TM)), supplementing its already substantial and growing collection of reference content.

Distinct from other community Question & Answer (Q&A) sites, where answers are voted on but not improved, the content on WikiAnswers is an ongoing collaboration of shared knowledge, using the “wiki” methodology best known for its use on Wikipedia: The quality and coverage of answers is upgraded and improved over time by the community, under the direction of category supervisors. The result is a permanent, multidisciplinary, high-quality archive for people who have similar questions or interests.

“On other Q&A sites, similar questions get asked over and over again, and the answers can’t be improved upon when they contain mistakes,” says WikiAnswers founder, Chris Whitten, now Answers.com’s Director of WikiAnswers. “On WikiAnswers, however, we merge duplicate questions together and then grow them with collaboration, so that good answers become great answers over time.”

Answers.com currently offers its visitors free access to comprehensive content on four million topics, drawn from over 120 trusted encyclopedias, dictionaries, thesauruses and other sources. On Answers.com, for example, someone interested in personal finance might want to look up a topic like FICO scores (http://www.answers.com/topic/credit-score). But what if you’re specifically seeking information on how to repair your credit history? Just pose the question to the community and you’ll either receive an existing answer or your question will go into the list of unanswered questions to which the community will respond. In fact, thus far there have been 27 improvements made to the “How do you repair bad credit?” WikiAnswer (found at http://wiki.answers.com/Q/How_do_you_repair_bad_credit).

WikiAnswers can be accessed directly at http://wiki.answers.com, where visitors can submit questions, offer answers or peruse existing answers. In addition, over 200,000 of the higher-quality answers have now become part of the Answers.com content library; they can be accessed directly at www.answers.com by posing a question.

“The integration of WikiAnswers is the next stage in our mission to become the leading online answer provider, whether answers come from our existing library of licensed, branded, attributable reference titles; from the Web; or now from a community of experts or interested participants,” explained Bob Rosenschein, CEO of Answers.com.

While the integrity of information on any community-based site is subject to scrutiny, Whitten explains that, as a whole, the community of editors on WikiAnswers is a group of professionals, enthusiasts and helpful citizens that want to see the dissemination of accurate facts on their pet topics. “Over time, the mistakes, fluff and duplicate information that you find on other Q&A sites is eliminated and you are left with the best answer possible from individuals who care enough to take the time,” adds Whitten. “As WikiAnswers grows alongside Answers.com, we expect to break new ground in establishing exciting new paradigms in information communication. Technology and traditional content sources can provide fast and reliable answers, but people will always need the help of other people.”

Tags: WikiAnswers // Add Comment »

Can a Simple Low Cost Press Release Help Your Search Engine Optimization and Marketing Strategy?

NEW YORK, Feb 20 /PRNewswire/ — 24-7 Press Release has taken a first place ribbon by topping the list on www.topseos.com’s list of top five news release companies. This ranking puts 24-7 Press Release ahead of other major branded industry competitors. Top SEOs is a renowned search engine marketing company that tracks the success of companies in achieving traffic and attention.

“We started out as a bit of a David against a Goliath, a small Internet based company,” said 24-7 Press Release Business Development Advisor Michael Iwasaki, “But in our case David has grown to be a bit of a giant himself through a very successful business plan and direct customer service.”

24-7 Press Release Newswire, (www.24-7pressrelease.com) not only provides affordable, effective press release distribution services, with tracking, for those looking to enhance their online visibility, however the company also acts as a news syndicate, providing free dynamic news headlines from nearly 200 categories of news to any website owner free of charge either through XML or plug and play code. They have risen to become one of the top 25,000 sites on Alexa for traffic and serve over 2 million headline impressions daily. 24-7 Press Release has set a high standard of customer service and has outpaced the competition by making sure customers have a quick response that is specific to their needs.

With so many companies competing within the worldwide web for market share the ability to get out a timely and well circulated press release has become critical. 24-7 Press Release has taken on this space by storm and has quickly risen to become the favorite press release distributor of many large established companies as well as relatively new start-ups. Simply typing in “press release distribution” and seeing 24-7PressRelease.com at #1 at google.com demonstrates they really understand the SEO and marketing industry.

“I am delighted at the success that 24-7 Press Release has achieved,” said Tugboat Enterprises Ltd CEO Judi Tyabji Wilson, www.tugboatenterprieses.com . “We use their services exclusively for our software promotion. For example 24-7 circulated the TUCOWS five-star rating for our award winning Selkie Data Rescue product. We find their services to be fantastic.”

Fort Worth businessperson Ron Sturgeon says, “We started using 24-7PressRelease.com along with two other wire services we had been using for years to help distribute press releases. As we launched a new business, DFW Elite Auto Rental.com (http://www.dfweliteautorental.com/), we had the opportunity to compare exactly how the three services worked to help lift us out of Google’s sandbox(http://www.seomoz.org/article/sandbox-march-filter), also defined by Wikipedia’s listing for “sandbox” (http://en.wikipedia.org/wiki/Sandbox_Effect), and build valid and valuable links. The difference between the services was stunning.”

“We got literally hundred of links from the releases on 24-7PressRelease.com. And virtually none for the other two services. We’re sold on the value of 24/7’s service for spreading the word and for building solid rankings in the search engines. Because 90% of our business comes from the Internet, we love what they have done to help us build traffic and improve our rankings for the keywords our customers use to find us. Our business — renting Ferraris, Lamborghinis, outrageous mega pick-ups, classics, and even armored cars — has grown steadily ever since we started using 24/7.”

“As a businessperson, I believe strongly in tracking every marketing dollar we spend. I’m so much of a fanatic about it that INC magazine once wrote an article about how I measured ROI for every advertising dollar invested. We measure results carefully, and 24/7 has produced results that have measurably improved our business.”

24-7PressRelease.com is an affordable effective press release distribution service providing an excellent service for those looking to enhance their online visibility.

This press release was issued through 24-7PressRelease.com. For further information, visit http://www.24-7pressrelease.com/ .

Tags: Press Releases // Add Comment »