SEO and Online Marketing Acronyms
Common Acronyms in Online & Search Marketing ATW/All The Web = AllTheWeb.com : A search engine using Fast technology hosting their own database AV/AltaVista = AltaVista.com : A search engine hosting their own database Bobby = Web Accessability standards and validation CLICK-THRU = A ‘’click'’ on an ad (the user click’’s thru to the advertised site) CPA = cost per acquisition CPC = Cost per click CPM = Cost per mil. (per 1000 impressions) CTR = click-through rate DMOZ = Open Directory Project, DMOZ.org, a volunteer based web directory Google = Google.com : A search engine hosting their own database IE = Internet Explorer web browser IMPRESSION = Displaying an ad Konqueror = Linux based web browser Lead = potential client generated via marketing intitiatives Link Bait - well written, unique content designed to attract links LookSmart = Looksmart.com : A PPC type of directory hosting their own database Mozilla/Firefox = Open Source web browser project that was the basis for Netscape Navigator Meta Tags = common name applied to the title, description and keywords tags found in a page’’s code NN = Netscape Navigator web browser ODP = Open Directory Project, DMOZ.org, a volunteer based web directory Opera = Opera web browser PFI = Pay For Inclusion PFP = Pay For Performance PPC = Pay Per Click PPC = Pay Per Click, the act of paying for placement on a per click basis. Similar to Google AdWords and Yahoo(Overture) PR = PageRank: Googles determined value of you webpage ROI = Return on Investment RON = Run of Network ROS = Run of Site SEM = Search Engine Marketing SEO = search engine optimization or optimizer SERP = Search Engine Results Page spam = Any unethical technique used by an seo to gain better search engine ranking TBPR = ToolBar PageRank: A visable approximation of your PageRank as shown via the Google ToolBar w3c/w3c.org = World Wide Web Consortium, w3c.org, determines and post web standards for page creation Helpful Resources: http://www.netlingo.com/inframes.cfm http://www.cadenza.org/search_engine_terms/srchad.htm (Excellent glossary) Helpful/Fun: HTH = Hope This Helps IMHO = In My Humble Opinion IMO = In My Opinion TTFN = Ta Ta For Now ROFL = rolling on the floor laughing ROFLMAO = rolling on the floor laughing my arse off LOL = Laugh Out Loud FWIW = For What It’’s Worth AFAIK = As Far As I Know L8er = Later’
