Search Engine Optimization and Online Marketing Help by Duane Forrester

SportsGuy gets a book deal.

Posted on | February 14, 2007 | 3 Comments

Some of you may know that I post at various forums under the handle SportsGuy (or sportsguy). I moderate at, I help out at the small business forums at and I try to help as often as possible over at and

In fact, I recently signed a contract with SEW to write some articles for them on in-house SEM and how to build the team effectively.

Now, only a few folks know that I’ve been pursuing a book deal for the past year or so.

It all began when, in a moment of venting that I’m sure all mods have, I made a comment in the staff area at SEF. I said, “I should just write a book on the basics of optimizing and monetizing a website for everyone.” Common questions were getting me down.

Another staffer said, “Why not?”

After some soul searching and some of the best advice I’ve ever received, (Anyone can write an e-book, but to land a book deal means you actually know your stuff.) I decided to contact a book agent.

If you’ve never tried to get a book deal before, it’s a daunting task.

First you pitch the book agent, usually via an online form and by answering specific questions. It’s pretty in depth but helps them weed out the good from the bad. Even choosing an agent is a tough task. I went with a recommendation from a friend and I’m glad I did.

The book agent contacted me back in November of 2005 saying she liked my idea and wanted to pitch it to some publishers.

Fast forward to today and the project is a go. I got the offer last night (advances, it turns out, are NOT urban legends!). The project has evolved a lot since I started it. The initial focus of the book has changed slightly, I have a co-author on-board who’s already a published author, we haggled on the name a bit with the publisher, etc.

But now, McGraw Hill/Osborne has sent us an offer. The final draft is due by June 1st, 2007 and they even suggested how many pages the book should be…LOL

So, this all means that by September-ish I should have a book on store shelves. 🙂 Very cool.

The focus of the book is building blogs and monetizing them. Since I’ve done it, I figured I’d talk about it.

So, there we go – I have a book deal. 🙂 Very freakin’ cool, IMO!

Huge thanks go out to those who started me thinking of this project and the those who got my head straight on whether to even pursue it.


3 Responses to “SportsGuy gets a book deal.”

  1. Duane Forrester aka SportsGuy Signs a Book Deal - Search Engine Marketing Expert - Press Releases for Websites
    February 14th, 2007 @ 3:06 pm

    […] I’d like to be one of the first to congratulate Duane Forrester, aka Sportsguy, on getting an official book deal from McGraw Hill/Osborne. […]

  2. Friday Favorites 1/16/07 - Stuntdubl - Search Engine Marketing Consultant
    February 16th, 2007 @ 4:47 pm

    […] Congrats to Duane on an SEO book deal (please educate the masses!!) – hat tip to Bill […]

  3. StuntDubl’s Friday Favorites | Latent Semantic Indexing
    February 16th, 2007 @ 10:50 pm

    […] Congrats to Duane on an SEO book deal (please educate the masses!!) – hat tip to Bill […]